Mitsuwa Marketplace Shopper Insights

Who shops at Mitsuwa Marketplace?

A Mitsuwa Marketplace shopper is generally slightly higher income, Asian, and adolescent age. Mitsuwa Marketplace shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Mitsuwa Marketplace shoppers.

Mitsuwa Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
49.5
Avg Basket Size (units)
7.9
Avg Basket Size ($)
$32.14

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  • Behavioral data
  • Attitudinal surveys
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Mitsuwa Marketplace Shopper Demographics

demographic
index
Female
93
Male
166
<24
238
25-34
96
35-44
102
45-54
97
55-64
59
65+
105
African American
13
Asian
1029
Caucasian
14
Hispanic
22
demographic
index
Has Kids
80
No Kids
143
- $20k
128
$20k-40k
61
$40k-60k
67
$60k-80k
62
$80k-100k
149
$100k-125k
144
$125k +
145
No College
53
College
112
Adv. Degree
98

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When Do They Shop?

time of day
Sun
18.8%
Mon
11.6%
Tue
12.0%
Wed
12.1%
Thu
12.0%
Fri
12.3%
Sat
21.1%

Mitsuwa Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
140
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
62

Which Retailers are Popular With Mitsuwa Marketplace Shoppers?

retailers
affinity
Trader Joe's 7.0x
Sprouts Farmers Market 6.8x
Smart & Final 6.3x
99 Cents Only 5.5x
channels
affinity
Club 2.5x
Food 1.8x
Pet 1.8x
Drug 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.