Mitsuwa Marketplace Shopper Insights

Who shops at Mitsuwa Marketplace?

A Mitsuwa Marketplace shopper is generally slightly higher income, Asian, and adolescent age. Mitsuwa Marketplace shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Mitsuwa Marketplace shoppers.

Mitsuwa Marketplace Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
49.5
Avg Basket Size (units)
7.9
Avg Basket Size ($)
$32.14

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mitsuwa Marketplace Shopper Demographics

demographic
index
Female
93
Male
166
<24
238
25-34
96
35-44
102
45-54
97
55-64
59
65+
105
African American
13
Asian
1029
Caucasian
14
Hispanic
22
demographic
index
Has Kids
80
No Kids
143
- $20k
128
$20k-40k
61
$40k-60k
67
$60k-80k
62
$80k-100k
149
$100k-125k
144
$125k +
145
No College
53
College
112
Adv. Degree
98

Understand Mitsuwa Marketplace Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.8%
Mon
11.6%
Tue
12.0%
Wed
12.1%
Thu
12.0%
Fri
12.3%
Sat
21.1%

Mitsuwa Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
140
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
62

Which Retailers are Popular With Mitsuwa Marketplace Shoppers?

retailers
affinity
Trader Joe's 7.0x
Sprouts Farmers Market 6.8x
Smart & Final 6.3x
99 Cents Only 5.5x
channels
affinity
Club 2.5x
Food 1.8x
Pet 1.8x
Drug 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Mitsuwa Marketplace shoppers shop at?

check mark

How do Mitsuwa Marketplace shoppers shop during holidays?

check mark

What items do Mitsuwa Marketplace shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mitsuwa Marketplace Target Market

Arrow and target

Who actually shops at Mitsuwa Marketplace? Do these shoppers fit the intended target market of Mitsuwa Marketplace?

Thought bubble

What motivates the target market to shop at Mitsuwa Marketplace?

magnifying glass

What other target market should Mitsuwa Marketplace look at?

venn diagram

Which other retailers have a similar target market?

About Our Mitsuwa Marketplace Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.