Morton Williams Supermarkets Shopper Insights

Who shops at Morton Williams Supermarkets?

A Morton Williams Supermarkets shopper is generally very high income, African American, and upper middle age. Morton Williams Supermarkets shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Morton Williams Supermarkets shoppers.

Morton Williams Supermarkets Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.9
Avg Basket Size (units)
6.5
Avg Basket Size ($)
$22.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Morton Williams Supermarkets Shopper Demographics

demographic
index
Female
61
Male
459
<24
92
25-34
104
35-44
43
45-54
248
55-64
33
65+
17
African American
316
Asian
149
Caucasian
91
Hispanic
75
demographic
index
Has Kids
90
No Kids
123
- $20k
73
$20k-40k
17
$40k-60k
39
$60k-80k
101
$80k-100k
38
$100k-125k
78
$125k +
405
No College
34
College
108
Adv. Degree
136

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When Do They Shop?

time of day
Sun
11.1%
Mon
15.3%
Tue
17.9%
Wed
15.4%
Thu
11.2%
Fri
15.7%
Sat
13.5%

Morton Williams Supermarkets Basket Size

type
index
Urgent Need (1-2 Items)
91
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
14

Which Retailers are Popular With Morton Williams Supermarkets Shoppers?

retailers
affinity
A&P 15.7x
Whole Foods 10.5x
RiteAid 8.9x
Trader Joe's 6.3x
channels
affinity
Drug 2.9x
Food 1.9x
Beauty 1.0x
Gas & Convenience 0.7x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.