Mr. G's Shopper Insights

Who shops at Mr. G's?

A Mr. G's shopper is generally very high income, Caucasian, and upper middle age. Mr. G's shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Mr. G's shoppers.

Mr. G's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
18.2
Avg Basket Size (units)
8.6
Avg Basket Size ($)
$31.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mr. G's Shopper Demographics

demographic
index
Female
110
Male
6
<24
10
25-34
9
35-44
119
45-54
233
55-64
28
65+
42
African American
10
Asian
2
Caucasian
130
Hispanic
6
demographic
index
Has Kids
138
No Kids
18
- $20k
17
$20k-40k
6
$40k-60k
2
$60k-80k
114
$80k-100k
118
$100k-125k
67
$125k +
417
No College
7
College
77
Adv. Degree
313

Understand Mr. G's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.9%
Mon
12.8%
Tue
13.1%
Wed
11.8%
Thu
12.4%
Fri
17.3%
Sat
16.8%

Mr. G's Basket Size

type
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
99

Which Retailers are Popular With Mr. G's Shoppers?

retailers
affinity
Dollar General 5.0x
IGA 4.6x
Hy-Vee 4.6x
Shell 4.1x
channels
affinity
Gas & Convenience 9.6x
Dollar 2.2x
Mass 1.0x
Pet 0.7x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.