Mr. G's Shopper Insights

Who shops at Mr. G's? Mr. G's shoppers are generally very high income, Caucasian, and upper middle age. Mr. G's shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Mr. G's shoppers.

Mr. G's Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
18.2
Avg Basket Size (units)
8.6
Avg Basket Size ($)
$31.65

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mr. G's Shopper Demographics

demographic
index
Female
110
Male
6
<24
10
25-34
9
35-44
119
45-54
233
55-64
28
65+
42
African American
10
Asian
2
Caucasian
130
Hispanic
6
demographic
index
Has Kids
138
No Kids
18
- $20k
17
$20k-40k
6
$40k-60k
2
$60k-80k
114
$80k-100k
118
$100k-125k
67
$125k +
417
No College
7
College
77
Adv. Degree
313

Understand Mr. G's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.9%
Mon
12.8%
Tue
13.1%
Wed
11.8%
Thu
12.4%
Fri
17.3%
Sat
16.8%

Mr. G's Basket Size

type
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
99

Which Retailers are Popular With Mr. G's Shoppers?

retailers
affinity
Dollar General 5.0x
IGA 4.6x
Hy-Vee 4.6x
Shell 4.1x
channels
affinity
Gas & Convenience 9.6x
Dollar 2.2x
Mass 1.0x
Pet 0.7x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Mr. G's shoppers shop at?

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How do Mr. G's shoppers shop during holidays?

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What items do Mr. G's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mr. G's Target Market

Arrow and target

Who actually shops at Mr. G's? Do these shoppers fit the intended target market of Mr. G's?

Thought bubble

What motivates the target market to shop at Mr. G's?

magnifying glass

What other target market should Mr. G's look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us