Murphy Express Shopper Insights

Who shops at Murphy Express?

A Murphy Express shopper is generally median income, African American, and adolescent age. Murphy Express shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Murphy Express shoppers.

Murphy Express Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.3
Avg Basket Size (units)
2.3
Avg Basket Size ($)
$24.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Murphy Express Shopper Demographics

demographic
index
Female
95
Male
142
<24
148
25-34
64
35-44
98
45-54
142
55-64
87
65+
147
African American
170
Asian
9
Caucasian
114
Hispanic
41
demographic
index
Has Kids
83
No Kids
137
- $20k
90
$20k-40k
128
$40k-60k
115
$60k-80k
141
$80k-100k
78
$100k-125k
86
$125k +
24
No College
171
College
92
Adv. Degree
58

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When Do They Shop?

time of day
Sun
11.5%
Mon
12.9%
Tue
11.3%
Wed
15.9%
Thu
15.7%
Fri
17.1%
Sat
15.6%

Murphy Express Basket Size

type
index
Urgent Need (1-2 Items)
184
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
3
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Murphy Express Shoppers?

retailers
affinity
Shell 5.4x
Delhaize America 4.5x
Dollar General 4.0x
Southeastern Grocers 4.0x
channels
affinity
Gas & Convenience 4.5x
Dollar 1.9x
Mass 1.3x
Beauty 1.1x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.