Murphy Express Shopper Insights

Who shops at Murphy Express?

A Murphy Express shopper is generally median income, African American, and adolescent age. Murphy Express shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Murphy Express shoppers.

Murphy Express Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
36.3
Avg Basket Size (units)
2.3
Avg Basket Size ($)
$24.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Murphy Express Shopper Demographics

demographic
index
Female
95
Male
142
<24
148
25-34
64
35-44
98
45-54
142
55-64
87
65+
147
African American
170
Asian
9
Caucasian
114
Hispanic
41
demographic
index
Has Kids
83
No Kids
137
- $20k
90
$20k-40k
128
$40k-60k
115
$60k-80k
141
$80k-100k
78
$100k-125k
86
$125k +
24
No College
171
College
92
Adv. Degree
58

Understand Murphy Express Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.5%
Mon
12.9%
Tue
11.3%
Wed
15.9%
Thu
15.7%
Fri
17.1%
Sat
15.6%

Murphy Express Basket Size

type
index
Urgent Need (1-2 Items)
184
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
3
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Murphy Express Shoppers?

retailers
affinity
Shell 5.4x
Delhaize America 4.5x
Dollar General 4.0x
Southeastern Grocers 4.0x
channels
affinity
Gas & Convenience 4.5x
Dollar 1.9x
Mass 1.3x
Beauty 1.1x

Get More Data

Learn more about Murphy Express shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Murphy Express shoppers shop at?

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How do Murphy Express shoppers shop during holidays?

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What items do Murphy Express shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Murphy Express Target Market

Arrow and target

Who actually shops at Murphy Express? Do these shoppers fit the intended target market of Murphy Express?

Thought bubble

What motivates the target market to shop at Murphy Express?

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What other target market should Murphy Express look at?

venn diagram

Which other retailers have a similar target market?

About Our Murphy Express Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.