Murphy USA Shopper Insights

Who shops at Murphy USA ? Murphy USA shoppers are generally lower income, Caucasian, and older age. Murphy USA shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Murphy USA shoppers.

Murphy USA Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
32.2
Avg Basket Size (units)
2.0
Avg Basket Size ($)
$26.95

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Murphy USA Shopper Demographics

demographic
index
Female
95
Male
145
<24
60
25-34
92
35-44
83
45-54
125
55-64
159
65+
97
African American
81
Asian
19
Caucasian
119
Hispanic
35
demographic
index
Has Kids
82
No Kids
139
- $20k
170
$20k-40k
176
$40k-60k
121
$60k-80k
84
$80k-100k
59
$100k-125k
47
$125k +
40
No College
192
College
91
Adv. Degree
37

Understand Murphy USA Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.1%
Mon
12.8%
Tue
12.3%
Wed
13.9%
Thu
13.7%
Fri
18.8%
Sat
15.4%

Murphy USA Basket Size

type
index
Urgent Need (1-2 Items)
206
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
1
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Murphy USA Shoppers?

retailers
affinity
Shell 5.6x
Dollar General 4.2x
Circle K 3.5x
HEB 3.2x
channels
affinity
Gas & Convenience 4.9x
Dollar 1.8x
Mass 1.5x
Drug 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Murphy USA shoppers shop at?

check mark

How do Murphy USA shoppers shop during holidays?

check mark

What items do Murphy USA shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Murphy USA Target Market

Arrow and target

Who actually shops at Murphy USA ? Do these shoppers fit the intended target market of Murphy USA ?

Thought bubble

What motivates the target market to shop at Murphy USA ?

magnifying glass

What other target market should Murphy USA look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us