Murphy USA Shopper Insights

Who shops at Murphy USA ?

A Murphy USA shopper is generally lower income, Caucasian, and older age. Murphy USA shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Murphy USA shoppers.

Murphy USA Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.2
Avg Basket Size (units)
2.0
Avg Basket Size ($)
$26.95

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Murphy USA Shopper Demographics

demographic
index
Female
95
Male
145
<24
60
25-34
92
35-44
83
45-54
125
55-64
159
65+
97
African American
81
Asian
19
Caucasian
119
Hispanic
35
demographic
index
Has Kids
82
No Kids
139
- $20k
170
$20k-40k
176
$40k-60k
121
$60k-80k
84
$80k-100k
59
$100k-125k
47
$125k +
40
No College
192
College
91
Adv. Degree
37

Understand Murphy USA Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.1%
Mon
12.8%
Tue
12.3%
Wed
13.9%
Thu
13.7%
Fri
18.8%
Sat
15.4%

Murphy USA Basket Size

type
index
Urgent Need (1-2 Items)
206
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
1
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Murphy USA Shoppers?

retailers
affinity
Shell 5.6x
Dollar General 4.2x
Circle K 3.5x
HEB 3.2x
channels
affinity
Gas & Convenience 4.9x
Dollar 1.8x
Mass 1.5x
Drug 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.