Neimans Family Market Shopper Insights

Who shops at Neimans Family Market?

A Neimans Family Market shopper is generally median income, Caucasian, and senior age. Neimans Family Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Neimans Family Market shoppers.

Neimans Family Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
25.8
Avg Basket Size (units)
11.1
Avg Basket Size ($)
$33.47

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Neimans Family Market Shopper Demographics

demographic
index
Female
107
Male
34
<24
30
25-34
80
35-44
89
45-54
96
55-64
152
65+
389
Asian
4
Caucasian
130
Hispanic
0
demographic
index
Has Kids
75
No Kids
155
- $20k
50
$20k-40k
80
$40k-60k
90
$60k-80k
148
$80k-100k
93
$100k-125k
140
$125k +
75
No College
76
College
109
Adv. Degree
85

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When Do They Shop?

time of day
Sun
14.5%
Mon
13.6%
Tue
12.7%
Wed
13.1%
Thu
13.2%
Fri
18.0%
Sat
14.9%

Neimans Family Market Basket Size

type
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
139

Which Retailers are Popular With Neimans Family Market Shoppers?

retailers
affinity
Meijer 18.4x
SpartanNash 11.7x
IGA 6.1x
Speedway 4.6x
channels
affinity
Mass 1.7x
Beauty 1.3x
Pet 1.3x
Gas & Convenience 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.