NEW MAY WAH SUPER Shopper Insights

Who shops at NEW MAY WAH SUPER?

A NEW MAY WAH SUPER shopper is generally very high income, Asian, and adolescent age. NEW MAY WAH SUPER shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real NEW MAY WAH SUPER shoppers.

NEW MAY WAH SUPER Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
42.6
Avg Basket Size (units)
5.0
Avg Basket Size ($)
$16.43

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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NEW MAY WAH SUPER Shopper Demographics

demographic
index
Female
91
Male
179
<24
196
25-34
59
35-44
148
45-54
77
55-64
50
65+
19
African American
2
Asian
1176
Caucasian
1
demographic
index
Has Kids
90
No Kids
122
- $20k
77
$20k-40k
42
$40k-60k
104
$60k-80k
92
$80k-100k
4
$100k-125k
12
$125k +
381
No College
28
College
120
Adv. Degree
89

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When Do They Shop?

time of day
Sun
15.2%
Mon
8.2%
Tue
10.7%
Wed
7.9%
Thu
17.9%
Fri
12.6%
Sat
27.4%

NEW MAY WAH SUPER Basket Size

type
index
Urgent Need (1-2 Items)
101
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
73
Pantry Stocking (21+ Items)
14

Which Retailers are Popular With NEW MAY WAH SUPER Shoppers?

retailers
affinity
Smart & Final 17.7x
Safeway 12.2x
Trader Joe's 11.9x
Costco 6.4x
channels
affinity
Club 4.7x
Food 1.8x
Drug 1.5x
Dollar 0.5x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.