New York Mart Shopper Insights

Who shops at New York Mart? A New York Mart shopper is generally very low income, Asian, and adolescent age. New York Mart shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real New York Mart shoppers.

New York Mart Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
28.3
Avg Basket Size (units)
4.7
Avg Basket Size ($)
$16.7

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

New York Mart Shopper Demographics

demographic
index
Female
75
Male
328
<24
306
25-34
98
35-44
130
45-54
33
55-64
19
65+
193
African American
48
Asian
1076
Caucasian
5
Hispanic
58
demographic
index
Has Kids
97
No Kids
106
- $20k
262
$20k-40k
148
$40k-60k
128
$60k-80k
64
$80k-100k
68
$100k-125k
35
$125k +
40
No College
119
College
102
Adv. Degree
72

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When Do They Shop?

time of day
Sun
17.5%
Mon
13.7%
Tue
12.8%
Wed
13.7%
Thu
13.6%
Fri
11.1%
Sat
17.6%

New York Mart Basket Size

type
index
Urgent Need (1-2 Items)
114
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
60
Pantry Stocking (21+ Items)
19

Which Retailers are Popular With New York Mart Shoppers?

retailers
affinity
A&P 11.1x
BJ's 8.4x
Whole Foods 6.1x
RiteAid 5.8x
channels
affinity
Food 2.3x
Drug 1.8x
Club 0.8x
Liquor 0.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do New York Mart shoppers shop at?

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How do New York Mart shoppers shop during holidays?

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What items do New York Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the New York Mart Target Market

Arrow and target

Who actually shops at New York Mart? Do these shoppers fit the intended target market of New York Mart?

Thought bubble

What motivates the target market to shop at New York Mart?

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What other target market should New York Mart look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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