NEW YORK SUPERMARKET Shopper Insights

Who shops at NEW YORK SUPERMARKET?

A NEW YORK SUPERMARKET shopper is generally lower income, Asian, and young adult age. NEW YORK SUPERMARKET shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real NEW YORK SUPERMARKET shoppers.

NEW YORK SUPERMARKET Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.4
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$12.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

NEW YORK SUPERMARKET Shopper Demographics

demographic
index
Female
94
Male
151
<24
62
25-34
234
35-44
89
45-54
9
65+
2
African American
252
Asian
1023
Caucasian
1
Hispanic
11
demographic
index
Has Kids
72
No Kids
160
- $20k
253
$20k-40k
281
$40k-60k
75
$60k-80k
30
$80k-100k
17
$100k-125k
79
$125k +
9
No College
102
College
108
Adv. Degree
58

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When Do They Shop?

time of day
Sun
14.0%
Mon
18.4%
Tue
13.9%
Wed
12.4%
Thu
14.9%
Fri
13.8%
Sat
12.5%

NEW YORK SUPERMARKET Basket Size

type
index
Urgent Need (1-2 Items)
145
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
24
Pantry Stocking (21+ Items)
3

Which Retailers are Popular With NEW YORK SUPERMARKET Shoppers?

retailers
affinity
A&P 18.5x
BJ's 11.5x
RiteAid 8.4x
Wakefern 7.6x
channels
affinity
Food 2.6x
Drug 1.2x
Club 0.4x
Gas & Convenience 0.3x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.