NEW YORK SUPERMARKET Shopper Insights

Who shops at NEW YORK SUPERMARKET? A NEW YORK SUPERMARKET shopper is generally lower income, Asian, and young adult age. NEW YORK SUPERMARKET shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real NEW YORK SUPERMARKET shoppers.

NEW YORK SUPERMARKET Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
34.4
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$12.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

NEW YORK SUPERMARKET Shopper Demographics

demographic
index
Female
94
Male
151
<24
62
25-34
234
35-44
89
45-54
9
65+
2
African American
252
Asian
1023
Caucasian
1
Hispanic
11
demographic
index
Has Kids
72
No Kids
160
- $20k
253
$20k-40k
281
$40k-60k
75
$60k-80k
30
$80k-100k
17
$100k-125k
79
$125k +
9
No College
102
College
108
Adv. Degree
58

Understand NEW YORK SUPERMARKET Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.0%
Mon
18.4%
Tue
13.9%
Wed
12.4%
Thu
14.9%
Fri
13.8%
Sat
12.5%

NEW YORK SUPERMARKET Basket Size

type
index
Urgent Need (1-2 Items)
145
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
24
Pantry Stocking (21+ Items)
3

Which Retailers are Popular With NEW YORK SUPERMARKET Shoppers?

retailers
affinity
A&P 18.5x
BJ's 11.5x
RiteAid 8.4x
Wakefern 7.6x
channels
affinity
Food 2.6x
Drug 1.2x
Club 0.4x
Gas & Convenience 0.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do NEW YORK SUPERMARKET shoppers shop at?

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How do NEW YORK SUPERMARKET shoppers shop during holidays?

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What items do NEW YORK SUPERMARKET shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the NEW YORK SUPERMARKET Target Market

Arrow and target

Who actually shops at NEW YORK SUPERMARKET? Do these shoppers fit the intended target market of NEW YORK SUPERMARKET?

Thought bubble

What motivates the target market to shop at NEW YORK SUPERMARKET?

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What other target market should NEW YORK SUPERMARKET look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us