Nice n easy Shopper Insights

Who shops at Nice n easy? nice n easy shoppers are generally lower income, Caucasian, and older age. nice n easy shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real nice n easy shoppers.

Nice n easy Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$17.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nice n easy Shopper Demographics

demographic
index
Female
107
Male
32
<24
43
25-34
47
35-44
142
45-54
24
55-64
288
65+
41
African American
1
Asian
1
Caucasian
131
Hispanic
0
demographic
index
Has Kids
107
No Kids
84
- $20k
55
$20k-40k
239
$40k-60k
133
$60k-80k
63
$80k-100k
23
$100k-125k
116
$125k +
12
No College
173
College
98
Adv. Degree
27

Understand Nice n easy Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
7.5%
Mon
13.1%
Tue
16.0%
Wed
14.5%
Thu
17.1%
Fri
18.7%
Sat
13.0%

Nice n easy Basket Size

type
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
154
Fill Up (11-20 Items)
19
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With Nice n easy Shoppers?

retailers
affinity
Tops 40.8x
Price Chopper 34.4x
Wegmans 19.4x
Aldi 3.9x
channels
affinity
Food 1.8x
Dollar 1.6x
Mass 1.0x
Gas & Convenience 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Nice n easy shoppers shop at?

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How do Nice n easy shoppers shop during holidays?

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What items do Nice n easy shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nice n easy Target Market

Arrow and target

Who actually shops at Nice n easy? Do these shoppers fit the intended target market of Nice n easy?

Thought bubble

What motivates the target market to shop at Nice n easy?

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What other target market should Nice n easy look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us