Nice n easy Shopper Insights

Who shops at Nice n easy?

A nice n easy shopper is generally lower income, Caucasian, and older age. nice n easy shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real nice n easy shoppers.

Nice n easy Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$17.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nice n easy Shopper Demographics

demographic
index
Female
107
Male
32
<24
43
25-34
47
35-44
142
45-54
24
55-64
288
65+
41
African American
1
Asian
1
Caucasian
131
Hispanic
0
demographic
index
Has Kids
107
No Kids
84
- $20k
55
$20k-40k
239
$40k-60k
133
$60k-80k
63
$80k-100k
23
$100k-125k
116
$125k +
12
No College
173
College
98
Adv. Degree
27

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When Do They Shop?

time of day
Sun
7.5%
Mon
13.1%
Tue
16.0%
Wed
14.5%
Thu
17.1%
Fri
18.7%
Sat
13.0%

Nice n easy Basket Size

type
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
154
Fill Up (11-20 Items)
19
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With Nice n easy Shoppers?

retailers
affinity
Tops 40.8x
Price Chopper 34.4x
Wegmans 19.4x
Aldi 3.9x
channels
affinity
Food 1.8x
Dollar 1.6x
Mass 1.0x
Gas & Convenience 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.