NIJIYA MARKET Shopper Insights

Who shops at NIJIYA MARKET?

A NIJIYA MARKET shopper is generally very high income, Asian, and lower middle age. NIJIYA MARKET shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real NIJIYA MARKET shoppers.

NIJIYA MARKET Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
46.9
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$26.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

NIJIYA MARKET Shopper Demographics

demographic
index
Female
87
Male
218
<24
77
25-34
51
35-44
135
45-54
87
55-64
125
65+
112
African American
23
Asian
1140
Caucasian
10
Hispanic
11
demographic
index
Has Kids
85
No Kids
131
- $20k
72
$20k-40k
84
$40k-60k
105
$60k-80k
83
$80k-100k
67
$100k-125k
67
$125k +
219
No College
40
College
111
Adv. Degree
115

Understand NIJIYA MARKET Shopper Behavior

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When Do They Shop?

time of day
Sun
21.3%
Mon
12.7%
Tue
10.2%
Wed
10.6%
Thu
11.1%
Fri
12.9%
Sat
21.3%

NIJIYA MARKET Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
151
Fill Up (11-20 Items)
109
Pantry Stocking (21+ Items)
42

Which Retailers are Popular With NIJIYA MARKET Shoppers?

retailers
affinity
Smart & Final 9.7x
Trader Joe's 9.3x
Safeway 7.9x
Sprouts Farmers Market 6.5x
channels
affinity
Club 2.8x
Food 1.8x
Drug 1.3x
Pet 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.