No Frills Supermarket Shopper Insights

Who shops at No Frills Supermarket? No Frills Supermarket shoppers are generally median income, Caucasian, and older age. No Frills Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real No Frills Supermarket shoppers.

No Frills Supermarket Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
8.8
Avg Basket Size ($)
$25.58

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

No Frills Supermarket Shopper Demographics

demographic
index
Female
110
Male
10
<24
6
25-34
58
35-44
154
45-54
36
55-64
171
65+
82
African American
20
Asian
1
Caucasian
125
Hispanic
35
demographic
index
Has Kids
102
No Kids
95
- $20k
75
$20k-40k
104
$40k-60k
21
$60k-80k
259
$80k-100k
135
$100k-125k
18
$125k +
45
No College
105
College
106
Adv. Degree
66

Understand No Frills Supermarket Shopper Behavior

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When Do They Shop?

time of day
Sun
19.3%
Mon
10.5%
Tue
10.8%
Wed
11.4%
Thu
17.0%
Fri
15.0%
Sat
16.0%

No Frills Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
91

Which Retailers are Popular With No Frills Supermarket Shoppers?

retailers
affinity
Hy-Vee 44.3x
SpartanNash 3.5x
Sam's Club 2.2x
Walgreens 2.2x
channels
affinity
Food 1.7x
Dollar 1.1x
Drug 1.1x
Mass 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do No Frills Supermarket shoppers shop at?

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How do No Frills Supermarket shoppers shop during holidays?

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What items do No Frills Supermarket shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the No Frills Supermarket Target Market

Arrow and target

Who actually shops at No Frills Supermarket? Do these shoppers fit the intended target market of No Frills Supermarket?

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What motivates the target market to shop at No Frills Supermarket?

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What other target market should No Frills Supermarket look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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