No Frills Supermarket Shopper Insights

Who shops at No Frills Supermarket?

A No Frills Supermarket shopper is generally median income, Caucasian, and older age. No Frills Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real No Frills Supermarket shoppers.

No Frills Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
8.8
Avg Basket Size ($)
$25.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

No Frills Supermarket Shopper Demographics

demographic
index
Female
110
Male
10
<24
6
25-34
58
35-44
154
45-54
36
55-64
171
65+
82
African American
20
Asian
1
Caucasian
125
Hispanic
35
demographic
index
Has Kids
102
No Kids
95
- $20k
75
$20k-40k
104
$40k-60k
21
$60k-80k
259
$80k-100k
135
$100k-125k
18
$125k +
45
No College
105
College
106
Adv. Degree
66

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When Do They Shop?

time of day
Sun
19.3%
Mon
10.5%
Tue
10.8%
Wed
11.4%
Thu
17.0%
Fri
15.0%
Sat
16.0%

No Frills Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
91

Which Retailers are Popular With No Frills Supermarket Shoppers?

retailers
affinity
Hy-Vee 44.3x
SpartanNash 3.5x
Sam's Club 2.2x
Walgreens 2.2x
channels
affinity
Food 1.7x
Dollar 1.1x
Drug 1.1x
Mass 0.9x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.