No Frills Supermarket Shopper Insights

Who shops at No Frills Supermarket?

A No Frills Supermarket shopper is generally median income, Caucasian, and older age. No Frills Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real No Frills Supermarket shoppers.

No Frills Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
8.8
Avg Basket Size ($)
$25.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

No Frills Supermarket Shopper Demographics

demographic
index
Female
110
Male
10
<24
6
25-34
58
35-44
154
45-54
36
55-64
171
65+
82
African American
20
Asian
1
Caucasian
125
Hispanic
35
demographic
index
Has Kids
102
No Kids
95
- $20k
75
$20k-40k
104
$40k-60k
21
$60k-80k
259
$80k-100k
135
$100k-125k
18
$125k +
45
No College
105
College
106
Adv. Degree
66

Understand No Frills Supermarket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.3%
Mon
10.5%
Tue
10.8%
Wed
11.4%
Thu
17.0%
Fri
15.0%
Sat
16.0%

No Frills Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
91

Which Retailers are Popular With No Frills Supermarket Shoppers?

retailers
affinity
Hy-Vee 44.3x
SpartanNash 3.5x
Sam's Club 2.2x
Walgreens 2.2x
channels
affinity
Food 1.7x
Dollar 1.1x
Drug 1.1x
Mass 0.9x

Get More Data

Learn more about No Frills Supermarket shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do No Frills Supermarket shoppers shop at?

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How do No Frills Supermarket shoppers shop during holidays?

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What items do No Frills Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the No Frills Supermarket Target Market

Arrow and target

Who actually shops at No Frills Supermarket? Do these shoppers fit the intended target market of No Frills Supermarket?

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What motivates the target market to shop at No Frills Supermarket?

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What other target market should No Frills Supermarket look at?

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Which other retailers have a similar target market?

About Our No Frills Supermarket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.