Northgate Markets Shopper Insights

Who shops at Northgate Markets?

A Northgate Markets shopper is generally very low income, Hispanic, and adolescent age. Northgate Markets shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Northgate Markets shoppers.

Northgate Markets Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.4
Avg Basket Size (units)
11.0
Avg Basket Size ($)
$30.03

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Northgate Markets Shopper Demographics

demographic
index
Female
96
Male
138
<24
313
25-34
157
35-44
85
45-54
59
55-64
39
65+
32
African American
20
Asian
75
Caucasian
11
Hispanic
933
demographic
index
Has Kids
115
No Kids
68
- $20k
310
$20k-40k
177
$40k-60k
72
$60k-80k
56
$80k-100k
53
$100k-125k
84
$125k +
40
No College
182
College
92
Adv. Degree
46

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When Do They Shop?

time of day
Sun
17.3%
Mon
14.1%
Tue
13.5%
Wed
12.6%
Thu
12.1%
Fri
13.3%
Sat
17.0%

Northgate Markets Basket Size

type
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
124

Which Retailers are Popular With Northgate Markets Shoppers?

retailers
affinity
99 Cents Only 12.6x
Stater Bros. 11.7x
Smart & Final 9.8x
Sprouts Farmers Market 4.2x
channels
affinity
Club 2.3x
Dollar 1.5x
Food 1.4x
Drug 1.3x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.