Northgate Markets Shopper Insights

Who shops at Northgate Markets?

A Northgate Markets shopper is generally very low income, Hispanic, and adolescent age. Northgate Markets shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Northgate Markets shoppers.

Northgate Markets Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
37.4
Avg Basket Size (units)
11.0
Avg Basket Size ($)
$30.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Northgate Markets Shopper Demographics

demographic
index
Female
96
Male
138
<24
313
25-34
157
35-44
85
45-54
59
55-64
39
65+
32
African American
20
Asian
75
Caucasian
11
Hispanic
933
demographic
index
Has Kids
115
No Kids
68
- $20k
310
$20k-40k
177
$40k-60k
72
$60k-80k
56
$80k-100k
53
$100k-125k
84
$125k +
40
No College
182
College
92
Adv. Degree
46

Understand Northgate Markets Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.3%
Mon
14.1%
Tue
13.5%
Wed
12.6%
Thu
12.1%
Fri
13.3%
Sat
17.0%

Northgate Markets Basket Size

type
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
124

Which Retailers are Popular With Northgate Markets Shoppers?

retailers
affinity
99 Cents Only 12.6x
Stater Bros. 11.7x
Smart & Final 9.8x
Sprouts Farmers Market 4.2x
channels
affinity
Club 2.3x
Dollar 1.5x
Food 1.4x
Drug 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Northgate Markets shoppers shop at?

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How do Northgate Markets shoppers shop during holidays?

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What items do Northgate Markets shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Northgate Markets Target Market

Arrow and target

Who actually shops at Northgate Markets? Do these shoppers fit the intended target market of Northgate Markets?

Thought bubble

What motivates the target market to shop at Northgate Markets?

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What other target market should Northgate Markets look at?

venn diagram

Which other retailers have a similar target market?

About Our Northgate Markets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.