Oak Point FRESH MARKET Shopper Insights

Who shops at Oak Point FRESH MARKET?

A Oak Point FRESH MARKET shopper is generally median income, African American, and older age. Oak Point FRESH MARKET shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Oak Point FRESH MARKET shoppers.

Oak Point FRESH MARKET Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.5
Avg Basket Size (units)
8.9
Avg Basket Size ($)
$36.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oak Point FRESH MARKET Shopper Demographics

demographic
index
Female
110
Male
8
65+
234
25-34
58
35-44
62
45-54
31
55-64
562
African American
525
Caucasian
105
demographic
index
Has Kids
78
No Kids
147
- $20k
6
$20k-40k
24
$40k-60k
117
$60k-80k
220
$80k-100k
70
$100k-125k
100
$125k +
91
No College
108
College
85
Adv. Degree
163

Understand Oak Point FRESH MARKET Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.1%
Mon
12.3%
Tue
12.9%
Wed
12.7%
Thu
13.3%
Fri
15.5%
Sat
19.2%

Oak Point FRESH MARKET Basket Size

type
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
150
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
49

Which Retailers are Popular With Oak Point FRESH MARKET Shoppers?

retailers
affinity
Southeastern Grocers 5.1x
Circle K 4.1x
Dollar General 3.9x
Houchens Industries 3.8x
channels
affinity
Club 2.1x
Beauty 1.8x
Dollar 1.8x
Pet 1.3x

Get More Data

Learn more about Oak Point FRESH MARKET shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Oak Point FRESH MARKET shoppers shop at?

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How do Oak Point FRESH MARKET shoppers shop during holidays?

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What items do Oak Point FRESH MARKET shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oak Point FRESH MARKET Target Market

Arrow and target

Who actually shops at Oak Point FRESH MARKET? Do these shoppers fit the intended target market of Oak Point FRESH MARKET?

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What motivates the target market to shop at Oak Point FRESH MARKET?

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What other target market should Oak Point FRESH MARKET look at?

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Which other retailers have a similar target market?

About Our Oak Point FRESH MARKET Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.