Oak Point FRESH MARKET Shopper Insights

Who shops at Oak Point FRESH MARKET?

A Oak Point FRESH MARKET shopper is generally median income, African American, and older age. Oak Point FRESH MARKET shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Oak Point FRESH MARKET shoppers.

Oak Point FRESH MARKET Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.5
Avg Basket Size (units)
8.9
Avg Basket Size ($)
$36.42

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  • Behavioral data
  • Attitudinal surveys
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Oak Point FRESH MARKET Shopper Demographics

demographic
index
Female
110
Male
8
65+
234
25-34
58
35-44
62
45-54
31
55-64
562
African American
525
Caucasian
105
demographic
index
Has Kids
78
No Kids
147
- $20k
6
$20k-40k
24
$40k-60k
117
$60k-80k
220
$80k-100k
70
$100k-125k
100
$125k +
91
No College
108
College
85
Adv. Degree
163

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When Do They Shop?

time of day
Sun
14.1%
Mon
12.3%
Tue
12.9%
Wed
12.7%
Thu
13.3%
Fri
15.5%
Sat
19.2%

Oak Point FRESH MARKET Basket Size

type
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
150
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
49

Which Retailers are Popular With Oak Point FRESH MARKET Shoppers?

retailers
affinity
Southeastern Grocers 5.1x
Circle K 4.1x
Dollar General 3.9x
Houchens Industries 3.8x
channels
affinity
Club 2.1x
Beauty 1.8x
Dollar 1.8x
Pet 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.