OnCue Express Shopper Insights

Who shops at OnCue Express?

A OnCue Express shopper is generally very high income, Hispanic, and older age. OnCue Express shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real OnCue Express shoppers.

OnCue Express Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.1
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$13.39

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OnCue Express Shopper Demographics

demographic
index
Female
80
Male
283
<24
9
25-34
117
35-44
93
45-54
99
55-64
142
65+
19
African American
60
Asian
13
Caucasian
103
Hispanic
129
demographic
index
Has Kids
101
No Kids
97
- $20k
86
$20k-40k
100
$40k-60k
98
$60k-80k
73
$80k-100k
143
$100k-125k
32
$125k +
172
No College
53
College
108
Adv. Degree
115

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When Do They Shop?

time of day
Sun
16.8%
Mon
11.7%
Tue
12.2%
Wed
12.4%
Thu
13.2%
Fri
16.4%
Sat
17.3%

OnCue Express Basket Size

type
index
Urgent Need (1-2 Items)
172
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
1
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With OnCue Express Shoppers?

retailers
affinity
7-Eleven 14.4x
Circle K 4.8x
Dollar General 3.2x
Shell 3.0x
channels
affinity
Gas & Convenience 6.6x
Pet 1.4x
Mass 1.4x
Beauty 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.