Orange Leaf Shopper Insights

Who shops at Orange Leaf?

A orange Leaf shopper is generally very low income, Caucasian, and adolescent age. orange Leaf shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real orange Leaf shoppers.

Orange Leaf Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.5
Avg Basket Size (units)
1.8
Avg Basket Size ($)
$12.0

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Orange Leaf Shopper Demographics

demographic
index
Female
103
Male
74
<24
927
25-34
40
35-44
83
45-54
114
55-64
37
65+
72
African American
24
Asian
22
Caucasian
124
Hispanic
33
demographic
index
Has Kids
126
No Kids
43
- $20k
429
$20k-40k
36
$40k-60k
55
$60k-80k
92
$80k-100k
79
$100k-125k
113
$125k +
72
No College
48
College
117
Adv. Degree
78

Understand Orange Leaf Shopper Behavior

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When Do They Shop?

time of day
Sun
12.3%
Mon
11.9%
Tue
12.9%
Wed
13.8%
Thu
15.4%
Fri
15.6%
Sat
18.1%

Orange Leaf Basket Size

type
index
Urgent Need (1-2 Items)
218
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
2
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Orange Leaf Shoppers?

retailers
affinity
Hy-Vee 6.7x
Schnucks 6.5x
Circle K 4.1x
HEB 3.7x
channels
affinity
Beauty 1.8x
Food 1.4x
Gas & Convenience 1.3x
Pet 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.