PACSUN Shopper Insights

Who shops at PACSUN?

A PACSUN shopper is generally very high income, Hispanic, and adolescent age. PACSUN shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real PACSUN shoppers.

PACSUN Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
43.9
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$55.1

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PACSUN Shopper Demographics

demographic
index
Female
104
Male
62
<24
299
25-34
72
35-44
83
45-54
163
55-64
64
65+
41
African American
108
Asian
161
Caucasian
81
Hispanic
194
demographic
index
Has Kids
109
No Kids
80
- $20k
110
$20k-40k
96
$40k-60k
91
$60k-80k
90
$80k-100k
87
$100k-125k
110
$125k +
130
No College
130
College
96
Adv. Degree
83

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When Do They Shop?

time of day
Sun
14.8%
Mon
9.7%
Tue
8.8%
Wed
9.4%
Thu
9.6%
Fri
19.7%
Sat
28.1%

PACSUN Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
5

Which Retailers are Popular With PACSUN Shoppers?

retailers
affinity
Bath & Body Works 3.2x
Stater Bros. 3.0x
Smart & Final 2.4x
Wawa 2.0x
channels
affinity
Beauty 2.8x
Pet 1.7x
Liquor 1.4x
Drug 1.4x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.