PACSUN Shopper Insights

Who shops at PACSUN?

A PACSUN shopper is generally very high income, Hispanic, and adolescent age. PACSUN shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real PACSUN shoppers.

PACSUN Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
43.9
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$55.1

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PACSUN Shopper Demographics

demographic
index
Female
104
Male
62
<24
299
25-34
72
35-44
83
45-54
163
55-64
64
65+
41
African American
108
Asian
161
Caucasian
81
Hispanic
194
demographic
index
Has Kids
109
No Kids
80
- $20k
110
$20k-40k
96
$40k-60k
91
$60k-80k
90
$80k-100k
87
$100k-125k
110
$125k +
130
No College
130
College
96
Adv. Degree
83

Understand PACSUN Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.8%
Mon
9.7%
Tue
8.8%
Wed
9.4%
Thu
9.6%
Fri
19.7%
Sat
28.1%

PACSUN Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
5

Which Retailers are Popular With PACSUN Shoppers?

retailers
affinity
Bath & Body Works 3.2x
Stater Bros. 3.0x
Smart & Final 2.4x
Wawa 2.0x
channels
affinity
Beauty 2.8x
Pet 1.7x
Liquor 1.4x
Drug 1.4x

Get More Data

Learn more about PACSUN shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do PACSUN shoppers shop at?

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How do PACSUN shoppers shop during holidays?

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What items do PACSUN shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PACSUN Target Market

Arrow and target

Who actually shops at PACSUN? Do these shoppers fit the intended target market of PACSUN?

Thought bubble

What motivates the target market to shop at PACSUN?

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What other target market should PACSUN look at?

venn diagram

Which other retailers have a similar target market?

About Our PACSUN Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.