Pak A Sak Shopper Insights

Who shops at Pak A Sak?

A Pak A Sak shopper is generally slightly lower income, Caucasian, and young adult age. Pak A Sak shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Pak A Sak shoppers.

Pak A Sak Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.1
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$10.2

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pak A Sak Shopper Demographics

demographic
index
Female
96
Male
135
<24
22
25-34
128
35-44
108
45-54
63
55-64
121
65+
13
African American
14
Asian
1
Caucasian
127
Hispanic
30
demographic
index
Has Kids
95
No Kids
111
- $20k
33
$20k-40k
143
$40k-60k
216
$60k-80k
14
$80k-100k
160
$100k-125k
20
$125k +
44
No College
102
College
120
Adv. Degree
4

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When Do They Shop?

time of day
Sun
11.6%
Mon
10.3%
Tue
17.9%
Wed
10.6%
Thu
14.1%
Fri
19.8%
Sat
15.8%

Pak A Sak Basket Size

type
index
Urgent Need (1-2 Items)
171
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Pak A Sak Shoppers?

retailers
affinity
Albertsons 5.3x
Speedway 4.9x
Dollar General 3.7x
Shell 3.5x
channels
affinity
Gas & Convenience 10.8x
Mass 1.3x
Dollar 0.9x
Drug 0.5x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.