Patriot Store Shopper Insights

Who shops at Patriot Store?

A Patriot Store shopper is generally slightly lower income, African American, and older age. Patriot Store shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Patriot Store shoppers.

Patriot Store Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
37.7
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$18.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Patriot Store Shopper Demographics

demographic
index
Female
104
Male
61
<24
31
25-34
65
35-44
75
45-54
162
55-64
195
65+
122
African American
571
Asian
20
Caucasian
82
Hispanic
97
demographic
index
Has Kids
68
No Kids
168
- $20k
43
$20k-40k
108
$40k-60k
202
$60k-80k
51
$80k-100k
147
$100k-125k
44
$125k +
43
No College
73
College
113
Adv. Degree
71

Understand Patriot Store Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
1.1%
Mon
16.3%
Tue
13.2%
Wed
17.9%
Thu
24.9%
Fri
18.5%
Sat
8.1%

Patriot Store Basket Size

type
index
Urgent Need (1-2 Items)
149
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Patriot Store Shoppers?

retailers
affinity
Shell 4.6x
Circle K 3.2x
Family Dollar 2.7x
Speedway 2.6x
channels
affinity
Dollar 1.7x
Beauty 1.5x
Gas & Convenience 1.5x
Drug 1.4x

Get More Data

Learn more about Patriot Store shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Patriot Store shoppers shop at?

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How do Patriot Store shoppers shop during holidays?

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What items do Patriot Store shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Patriot Store Target Market

Arrow and target

Who actually shops at Patriot Store? Do these shoppers fit the intended target market of Patriot Store?

Thought bubble

What motivates the target market to shop at Patriot Store?

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What other target market should Patriot Store look at?

venn diagram

Which other retailers have a similar target market?

About Our Patriot Store Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.