Patriot Store Shopper Insights

Who shops at Patriot Store? A Patriot Store shopper is generally slightly lower income, African American, and older age. Patriot Store shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Patriot Store shoppers.

Patriot Store Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
37.7
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$18.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Patriot Store Shopper Demographics

demographic
index
Female
104
Male
61
<24
31
25-34
65
35-44
75
45-54
162
55-64
195
65+
122
African American
571
Asian
20
Caucasian
82
Hispanic
97
demographic
index
Has Kids
68
No Kids
168
- $20k
43
$20k-40k
108
$40k-60k
202
$60k-80k
51
$80k-100k
147
$100k-125k
44
$125k +
43
No College
73
College
113
Adv. Degree
71

Understand Patriot Store Shopper Behavior

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When Do They Shop?

time of day
Sun
1.1%
Mon
16.3%
Tue
13.2%
Wed
17.9%
Thu
24.9%
Fri
18.5%
Sat
8.1%

Patriot Store Basket Size

type
index
Urgent Need (1-2 Items)
149
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Patriot Store Shoppers?

retailers
affinity
Shell 4.6x
Circle K 3.2x
Family Dollar 2.7x
Speedway 2.6x
channels
affinity
Dollar 1.7x
Beauty 1.5x
Gas & Convenience 1.5x
Drug 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Patriot Store shoppers shop at?

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How do Patriot Store shoppers shop during holidays?

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What items do Patriot Store shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Patriot Store Target Market

Arrow and target

Who actually shops at Patriot Store? Do these shoppers fit the intended target market of Patriot Store?

Thought bubble

What motivates the target market to shop at Patriot Store?

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What other target market should Patriot Store look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us