Patriot Store Shopper Insights

Who shops at Patriot Store?

A Patriot Store shopper is generally slightly lower income, African American, and older age. Patriot Store shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Patriot Store shoppers.

Patriot Store Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.7
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$18.41

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  • Behavioral data
  • Attitudinal surveys
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Patriot Store Shopper Demographics

demographic
index
Female
104
Male
61
<24
31
25-34
65
35-44
75
45-54
162
55-64
195
65+
122
African American
571
Asian
20
Caucasian
82
Hispanic
97
demographic
index
Has Kids
68
No Kids
168
- $20k
43
$20k-40k
108
$40k-60k
202
$60k-80k
51
$80k-100k
147
$100k-125k
44
$125k +
43
No College
73
College
113
Adv. Degree
71

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When Do They Shop?

time of day
Sun
1.1%
Mon
16.3%
Tue
13.2%
Wed
17.9%
Thu
24.9%
Fri
18.5%
Sat
8.1%

Patriot Store Basket Size

type
index
Urgent Need (1-2 Items)
149
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Patriot Store Shoppers?

retailers
affinity
Shell 4.6x
Circle K 3.2x
Family Dollar 2.7x
Speedway 2.6x
channels
affinity
Dollar 1.7x
Beauty 1.5x
Gas & Convenience 1.5x
Drug 1.4x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.