PDQ Shopper Insights

Who shops at PDQ ?

A PDQ shopper is generally very high income, Caucasian, and senior age. PDQ shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real PDQ shoppers.

PDQ Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.6
Avg Basket Size (units)
4.6
Avg Basket Size ($)
$15.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PDQ Shopper Demographics

demographic
index
Female
97
Male
124
<24
23
25-34
41
35-44
124
45-54
95
55-64
75
65+
504
African American
87
Asian
19
Caucasian
108
Hispanic
97
demographic
index
Has Kids
104
No Kids
91
- $20k
28
$20k-40k
114
$40k-60k
80
$60k-80k
100
$80k-100k
78
$100k-125k
122
$125k +
158
No College
137
College
95
Adv. Degree
80

Understand PDQ Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.6%
Mon
10.5%
Tue
11.9%
Wed
13.5%
Thu
15.4%
Fri
15.5%
Sat
15.5%

PDQ Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
203
Fill Up (11-20 Items)
16

Which Retailers are Popular With PDQ Shoppers?

retailers
affinity
Publix 9.0x
Southeastern Grocers 6.1x
BJ's 2.7x
Circle K 2.7x
channels
affinity
Gas & Convenience 3.3x
Beauty 1.7x
Club 1.4x
Pet 1.3x

Get More Data

Learn more about PDQ shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do PDQ shoppers shop at?

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How do PDQ shoppers shop during holidays?

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What items do PDQ shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PDQ Target Market

Arrow and target

Who actually shops at PDQ ? Do these shoppers fit the intended target market of PDQ ?

Thought bubble

What motivates the target market to shop at PDQ ?

magnifying glass

What other target market should PDQ look at?

venn diagram

Which other retailers have a similar target market?

About Our PDQ Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.