Peebles Shopper Insights

Who shops at Peebles?

A Peebles shopper is generally higher income, Caucasian, and senior age. Peebles shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Peebles shoppers.

Peebles Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.5
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$41.74

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peebles Shopper Demographics

demographic
index
Female
105
Male
58
<24
66
25-34
70
35-44
86
45-54
122
55-64
173
65+
245
African American
70
Asian
12
Caucasian
122
Hispanic
18
demographic
index
Has Kids
88
No Kids
127
- $20k
69
$20k-40k
82
$40k-60k
114
$60k-80k
113
$80k-100k
117
$100k-125k
122
$125k +
66
No College
118
College
95
Adv. Degree
103

Understand Peebles Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.6%
Mon
10.6%
Tue
13.7%
Wed
10.8%
Thu
12.6%
Fri
18.8%
Sat
23.0%

Peebles Basket Size

type
index
Urgent Need (1-2 Items)
157
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
13
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Peebles Shoppers?

retailers
affinity
Tops 9.4x
Price Chopper 4.8x
Delhaize America 4.7x
Giant Eagle 4.7x
channels
affinity
Gas & Convenience 2.3x
Dollar 2.2x
Liquor 1.6x
Beauty 1.4x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.