PENN STATION Shopper Insights

Who shops at PENN STATION? A PENN STATION shopper is generally very low income, Caucasian, and senior age. PENN STATION shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real PENN STATION shoppers.

PENN STATION Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
45.9
Avg Basket Size (units)
3.5
Avg Basket Size ($)
$17.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PENN STATION Shopper Demographics

demographic
index
Female
94
Male
151
<24
24
25-34
77
35-44
113
45-54
106
55-64
116
65+
118
African American
100
Asian
22
Caucasian
120
Hispanic
5
demographic
index
Has Kids
105
No Kids
89
- $20k
133
$20k-40k
66
$40k-60k
89
$60k-80k
89
$80k-100k
113
$100k-125k
127
$125k +
119
No College
117
College
92
Adv. Degree
119

Understand PENN STATION Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.1%
Mon
9.7%
Tue
15.5%
Wed
11.0%
Thu
15.1%
Fri
21.9%
Sat
15.8%

PENN STATION Basket Size

type
index
Urgent Need (1-2 Items)
103
Express Lane (3-10 Items)
157
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With PENN STATION Shoppers?

retailers
affinity
Schnucks 9.2x
Speedway 7.3x
Meijer 5.4x
IGA 4.3x
channels
affinity
Beauty 2.1x
Gas & Convenience 1.7x
Pet 1.5x
Food 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do PENN STATION shoppers shop at?

check mark

How do PENN STATION shoppers shop during holidays?

check mark

What items do PENN STATION shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PENN STATION Target Market

Arrow and target

Who actually shops at PENN STATION? Do these shoppers fit the intended target market of PENN STATION?

Thought bubble

What motivates the target market to shop at PENN STATION?

magnifying glass

What other target market should PENN STATION look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us