PENN STATION Shopper Insights

Who shops at PENN STATION?

A PENN STATION shopper is generally very low income, Caucasian, and senior age. PENN STATION shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real PENN STATION shoppers.

PENN STATION Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
45.9
Avg Basket Size (units)
3.5
Avg Basket Size ($)
$17.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PENN STATION Shopper Demographics

demographic
index
Female
94
Male
151
<24
24
25-34
77
35-44
113
45-54
106
55-64
116
65+
118
African American
100
Asian
22
Caucasian
120
Hispanic
5
demographic
index
Has Kids
105
No Kids
89
- $20k
133
$20k-40k
66
$40k-60k
89
$60k-80k
89
$80k-100k
113
$100k-125k
127
$125k +
119
No College
117
College
92
Adv. Degree
119

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When Do They Shop?

time of day
Sun
11.1%
Mon
9.7%
Tue
15.5%
Wed
11.0%
Thu
15.1%
Fri
21.9%
Sat
15.8%

PENN STATION Basket Size

type
index
Urgent Need (1-2 Items)
103
Express Lane (3-10 Items)
157
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With PENN STATION Shoppers?

retailers
affinity
Schnucks 9.2x
Speedway 7.3x
Meijer 5.4x
IGA 4.3x
channels
affinity
Beauty 2.1x
Gas & Convenience 1.7x
Pet 1.5x
Food 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
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Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.