PENZEYS SPICES Shopper Insights

Who shops at PENZEYS SPICES?

A PENZEYS SPICES shopper is generally slightly higher income, Caucasian, and senior age. PENZEYS SPICES shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real PENZEYS SPICES shoppers.

PENZEYS SPICES Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
60.9
Avg Basket Size (units)
3.9
Avg Basket Size ($)
$19.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PENZEYS SPICES Shopper Demographics

demographic
index
Female
103
Male
75
<24
61
25-34
71
35-44
91
45-54
109
55-64
166
65+
277
African American
30
Asian
54
Caucasian
121
Hispanic
4
demographic
index
Has Kids
72
No Kids
160
- $20k
46
$20k-40k
39
$40k-60k
69
$60k-80k
118
$80k-100k
168
$100k-125k
119
$125k +
146
No College
48
College
92
Adv. Degree
194

Understand PENZEYS SPICES Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.5%
Mon
9.2%
Tue
10.1%
Wed
7.9%
Thu
10.3%
Fri
13.9%
Sat
30.0%

PENZEYS SPICES Basket Size

type
index
Urgent Need (1-2 Items)
105
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
28

Which Retailers are Popular With PENZEYS SPICES Shoppers?

retailers
affinity
SpartanNash 11.8x
Schnucks 4.8x
Whole Foods 4.3x
SuperValu 4.0x
channels
affinity
Beauty 2.4x
Liquor 1.8x
Pet 1.8x
Club 1.6x

Get More Data

Learn more about PENZEYS SPICES shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do PENZEYS SPICES shoppers shop at?

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How do PENZEYS SPICES shoppers shop during holidays?

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What items do PENZEYS SPICES shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PENZEYS SPICES Target Market

Arrow and target

Who actually shops at PENZEYS SPICES? Do these shoppers fit the intended target market of PENZEYS SPICES?

Thought bubble

What motivates the target market to shop at PENZEYS SPICES?

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What other target market should PENZEYS SPICES look at?

venn diagram

Which other retailers have a similar target market?

About Our PENZEYS SPICES Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.