PENZEYS SPICES Shopper Insights

Who shops at PENZEYS SPICES? A PENZEYS SPICES shopper is generally slightly higher income, Caucasian, and senior age. PENZEYS SPICES shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real PENZEYS SPICES shoppers.

PENZEYS SPICES Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
60.9
Avg Basket Size (units)
3.9
Avg Basket Size ($)
$19.89

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PENZEYS SPICES Shopper Demographics

demographic
index
Female
103
Male
75
<24
61
25-34
71
35-44
91
45-54
109
55-64
166
65+
277
African American
30
Asian
54
Caucasian
121
Hispanic
4
demographic
index
Has Kids
72
No Kids
160
- $20k
46
$20k-40k
39
$40k-60k
69
$60k-80k
118
$80k-100k
168
$100k-125k
119
$125k +
146
No College
48
College
92
Adv. Degree
194

Understand PENZEYS SPICES Shopper Behavior

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When Do They Shop?

time of day
Sun
18.5%
Mon
9.2%
Tue
10.1%
Wed
7.9%
Thu
10.3%
Fri
13.9%
Sat
30.0%

PENZEYS SPICES Basket Size

type
index
Urgent Need (1-2 Items)
105
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
28

Which Retailers are Popular With PENZEYS SPICES Shoppers?

retailers
affinity
SpartanNash 11.8x
Schnucks 4.8x
Whole Foods 4.3x
SuperValu 4.0x
channels
affinity
Beauty 2.4x
Liquor 1.8x
Pet 1.8x
Club 1.6x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do PENZEYS SPICES shoppers shop at?

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How do PENZEYS SPICES shoppers shop during holidays?

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What items do PENZEYS SPICES shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PENZEYS SPICES Target Market

Arrow and target

Who actually shops at PENZEYS SPICES? Do these shoppers fit the intended target market of PENZEYS SPICES?

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What motivates the target market to shop at PENZEYS SPICES?

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What other target market should PENZEYS SPICES look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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