PENZEYS SPICES Shopper Insights

Who shops at PENZEYS SPICES?

A PENZEYS SPICES shopper is generally slightly higher income, Caucasian, and senior age. PENZEYS SPICES shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real PENZEYS SPICES shoppers.

PENZEYS SPICES Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
60.9
Avg Basket Size (units)
3.9
Avg Basket Size ($)
$19.89

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PENZEYS SPICES Shopper Demographics

demographic
index
Female
103
Male
75
<24
61
25-34
71
35-44
91
45-54
109
55-64
166
65+
277
African American
30
Asian
54
Caucasian
121
Hispanic
4
demographic
index
Has Kids
72
No Kids
160
- $20k
46
$20k-40k
39
$40k-60k
69
$60k-80k
118
$80k-100k
168
$100k-125k
119
$125k +
146
No College
48
College
92
Adv. Degree
194

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When Do They Shop?

time of day
Sun
18.5%
Mon
9.2%
Tue
10.1%
Wed
7.9%
Thu
10.3%
Fri
13.9%
Sat
30.0%

PENZEYS SPICES Basket Size

type
index
Urgent Need (1-2 Items)
105
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
28

Which Retailers are Popular With PENZEYS SPICES Shoppers?

retailers
affinity
SpartanNash 11.8x
Schnucks 4.8x
Whole Foods 4.3x
SuperValu 4.0x
channels
affinity
Beauty 2.4x
Liquor 1.8x
Pet 1.8x
Club 1.6x

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.