Pet Supplies Plus Shopper Insights

Who shops at Pet Supplies Plus?

A Pet Supplies Plus shopper is generally higher income, Caucasian, and older age. Pet Supplies Plus shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Pet Supplies Plus shoppers.

Pet Supplies Plus Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
44.2
Avg Basket Size (units)
4.8
Avg Basket Size ($)
$35.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pet Supplies Plus Shopper Demographics

demographic
index
Female
104
Male
63
<24
77
25-34
89
35-44
88
45-54
112
55-64
159
65+
126
African American
39
Asian
29
Caucasian
120
Hispanic
33
demographic
index
Has Kids
80
No Kids
144
- $20k
90
$20k-40k
96
$40k-60k
102
$60k-80k
91
$80k-100k
104
$100k-125k
110
$125k +
108
No College
93
College
104
Adv. Degree
89

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When Do They Shop?

time of day
Sun
13.5%
Mon
13.2%
Tue
12.0%
Wed
12.3%
Thu
12.2%
Fri
16.7%
Sat
20.1%

Pet Supplies Plus Basket Size

type
index
Urgent Need (1-2 Items)
133
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
49
Pantry Stocking (21+ Items)
31

Which Retailers are Popular With Pet Supplies Plus Shoppers?

retailers
affinity
Giant Eagle 6.5x
Speedway 5.3x
Meijer 4.9x
Tops 4.5x
channels
affinity
Pet 6.7x
Beauty 1.6x
Drug 1.5x
Gas & Convenience 1.4x

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1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.