Pet Supplies Plus Shopper Insights

Who shops at Pet Supplies Plus?

A Pet Supplies Plus shopper is generally higher income, Caucasian, and older age. Pet Supplies Plus shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Pet Supplies Plus shoppers.

Pet Supplies Plus Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
44.2
Avg Basket Size (units)
4.8
Avg Basket Size ($)
$35.01

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pet Supplies Plus Shopper Demographics

demographic
index
Female
104
Male
63
<24
77
25-34
89
35-44
88
45-54
112
55-64
159
65+
126
African American
39
Asian
29
Caucasian
120
Hispanic
33
demographic
index
Has Kids
80
No Kids
144
- $20k
90
$20k-40k
96
$40k-60k
102
$60k-80k
91
$80k-100k
104
$100k-125k
110
$125k +
108
No College
93
College
104
Adv. Degree
89

Understand Pet Supplies Plus Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.5%
Mon
13.2%
Tue
12.0%
Wed
12.3%
Thu
12.2%
Fri
16.7%
Sat
20.1%

Pet Supplies Plus Basket Size

type
index
Urgent Need (1-2 Items)
133
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
49
Pantry Stocking (21+ Items)
31

Which Retailers are Popular With Pet Supplies Plus Shoppers?

retailers
affinity
Giant Eagle 6.5x
Speedway 5.3x
Meijer 4.9x
Tops 4.5x
channels
affinity
Pet 6.7x
Beauty 1.6x
Drug 1.5x
Gas & Convenience 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Pet Supplies Plus shoppers shop at?

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How do Pet Supplies Plus shoppers shop during holidays?

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What items do Pet Supplies Plus shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pet Supplies Plus Target Market

Arrow and target

Who actually shops at Pet Supplies Plus? Do these shoppers fit the intended target market of Pet Supplies Plus?

Thought bubble

What motivates the target market to shop at Pet Supplies Plus?

magnifying glass

What other target market should Pet Supplies Plus look at?

venn diagram

Which other retailers have a similar target market?

About Our Pet Supplies Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.