Petco Shopper Insights

Who shops at Petco?

A Petco shopper is generally very high income, Caucasian, and older age. Petco shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Petco shoppers.

Petco Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
44.9
Avg Basket Size (units)
3.8
Avg Basket Size ($)
$41.19

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Petco Shopper Demographics

demographic
index
Female
100
Male
99
<24
110
25-34
102
35-44
96
45-54
105
55-64
111
65+
72
African American
48
Asian
87
Caucasian
105
Hispanic
94
demographic
index
Has Kids
83
No Kids
137
- $20k
83
$20k-40k
94
$40k-60k
90
$60k-80k
93
$80k-100k
94
$100k-125k
116
$125k +
135
No College
86
College
103
Adv. Degree
102

Understand Petco Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.1%
Mon
12.6%
Tue
12.2%
Wed
12.1%
Thu
11.5%
Fri
14.8%
Sat
20.7%

Petco Basket Size

type
index
Urgent Need (1-2 Items)
150
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
29
Pantry Stocking (21+ Items)
23

Which Retailers are Popular With Petco Shoppers?

retailers
affinity
PetSmart 2.6x
Smart & Final 2.0x
Safeway 1.9x
7-Eleven 1.9x
channels
affinity
Pet 7.1x
Liquor 1.6x
Beauty 1.5x
Club 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Petco shoppers shop at?

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How do Petco shoppers shop during holidays?

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What items do Petco shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Petco Target Market

Arrow and target

Who actually shops at Petco? Do these shoppers fit the intended target market of Petco?

Thought bubble

What motivates the target market to shop at Petco?

magnifying glass

What other target market should Petco look at?

venn diagram

Which other retailers have a similar target market?

About Our Petco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.