Petco Shopper Insights

Who shops at Petco?

A Petco shopper is generally very high income, Caucasian, and older age. Petco shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Petco shoppers.

Petco Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
44.9
Avg Basket Size (units)
3.8
Avg Basket Size ($)
$41.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Petco Shopper Demographics

demographic
index
Female
100
Male
99
<24
110
25-34
102
35-44
96
45-54
105
55-64
111
65+
72
African American
48
Asian
87
Caucasian
105
Hispanic
94
demographic
index
Has Kids
83
No Kids
137
- $20k
83
$20k-40k
94
$40k-60k
90
$60k-80k
93
$80k-100k
94
$100k-125k
116
$125k +
135
No College
86
College
103
Adv. Degree
102

Understand Petco Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.1%
Mon
12.6%
Tue
12.2%
Wed
12.1%
Thu
11.5%
Fri
14.8%
Sat
20.7%

Petco Basket Size

type
index
Urgent Need (1-2 Items)
150
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
29
Pantry Stocking (21+ Items)
23

Which Retailers are Popular With Petco Shoppers?

retailers
affinity
PetSmart 2.6x
Smart & Final 2.0x
Safeway 1.9x
7-Eleven 1.9x
channels
affinity
Pet 7.1x
Liquor 1.6x
Beauty 1.5x
Club 1.3x

Get Started Today

Track a new product launch. Measure promotion effectiveness. Understand lapsed shopper behavior. Schedule a 15-minute demo and we'll show you how!

Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.