Pete's Fresh Market Shopper Insights

Who shops at Pete's Fresh Market?

A Pete's Fresh Market shopper is generally very low income, Hispanic, and young adult age. Pete's Fresh Market shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Pete's Fresh Market shoppers.

Pete's Fresh Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
33.6
Avg Basket Size (units)
14.2
Avg Basket Size ($)
$41.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pete's Fresh Market Shopper Demographics

demographic
index
Female
93
Male
166
<24
145
25-34
164
35-44
77
45-54
67
55-64
66
65+
116
African American
361
Asian
72
Caucasian
45
Hispanic
487
demographic
index
Has Kids
93
No Kids
115
- $20k
182
$20k-40k
162
$40k-60k
127
$60k-80k
62
$80k-100k
63
$100k-125k
47
$125k +
69
No College
72
College
111
Adv. Degree
81

Understand Pete's Fresh Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
22.3%
Mon
14.0%
Tue
12.3%
Wed
11.3%
Thu
8.2%
Fri
12.1%
Sat
19.8%

Pete's Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
203

Which Retailers are Popular With Pete's Fresh Market Shoppers?

retailers
affinity
Albertsons 9.2x
Aldi 5.3x
Speedway 4.0x
Walgreens 3.2x
channels
affinity
Drug 2.9x
Liquor 2.1x
Club 1.3x
Beauty 1.2x

Get More Data

Learn more about Pete's Fresh Market shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Pete's Fresh Market shoppers shop at?

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How do Pete's Fresh Market shoppers shop during holidays?

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What items do Pete's Fresh Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pete's Fresh Market Target Market

Arrow and target

Who actually shops at Pete's Fresh Market? Do these shoppers fit the intended target market of Pete's Fresh Market?

Thought bubble

What motivates the target market to shop at Pete's Fresh Market?

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What other target market should Pete's Fresh Market look at?

venn diagram

Which other retailers have a similar target market?

About Our Pete's Fresh Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.