Pete's Fresh Market Shopper Insights

Who shops at Pete's Fresh Market?

A Pete's Fresh Market shopper is generally very low income, Hispanic, and young adult age. Pete's Fresh Market shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Pete's Fresh Market shoppers.

Pete's Fresh Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.6
Avg Basket Size (units)
14.2
Avg Basket Size ($)
$41.85

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Pete's Fresh Market Shopper Demographics

demographic
index
Female
93
Male
166
<24
145
25-34
164
35-44
77
45-54
67
55-64
66
65+
116
African American
361
Asian
72
Caucasian
45
Hispanic
487
demographic
index
Has Kids
93
No Kids
115
- $20k
182
$20k-40k
162
$40k-60k
127
$60k-80k
62
$80k-100k
63
$100k-125k
47
$125k +
69
No College
72
College
111
Adv. Degree
81

Understand Pete's Fresh Market Shopper Behavior

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When Do They Shop?

time of day
Sun
22.3%
Mon
14.0%
Tue
12.3%
Wed
11.3%
Thu
8.2%
Fri
12.1%
Sat
19.8%

Pete's Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
203

Which Retailers are Popular With Pete's Fresh Market Shoppers?

retailers
affinity
Albertsons 9.2x
Aldi 5.3x
Speedway 4.0x
Walgreens 3.2x
channels
affinity
Drug 2.9x
Liquor 2.1x
Club 1.3x
Beauty 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.