Pete's Fresh Market Shopper Insights

Who shops at Pete's Fresh Market? A Pete's Fresh Market shopper is generally very low income, Hispanic, and young adult age. Pete's Fresh Market shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Pete's Fresh Market shoppers.

Pete's Fresh Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
33.6
Avg Basket Size (units)
14.2
Avg Basket Size ($)
$41.85

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pete's Fresh Market Shopper Demographics

demographic
index
Female
93
Male
166
<24
145
25-34
164
35-44
77
45-54
67
55-64
66
65+
116
African American
361
Asian
72
Caucasian
45
Hispanic
487
demographic
index
Has Kids
93
No Kids
115
- $20k
182
$20k-40k
162
$40k-60k
127
$60k-80k
62
$80k-100k
63
$100k-125k
47
$125k +
69
No College
72
College
111
Adv. Degree
81

Understand Pete's Fresh Market Shopper Behavior

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When Do They Shop?

time of day
Sun
22.3%
Mon
14.0%
Tue
12.3%
Wed
11.3%
Thu
8.2%
Fri
12.1%
Sat
19.8%

Pete's Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
203

Which Retailers are Popular With Pete's Fresh Market Shoppers?

retailers
affinity
Albertsons 9.2x
Aldi 5.3x
Speedway 4.0x
Walgreens 3.2x
channels
affinity
Drug 2.9x
Liquor 2.1x
Club 1.3x
Beauty 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Pete's Fresh Market shoppers shop at?

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How do Pete's Fresh Market shoppers shop during holidays?

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What items do Pete's Fresh Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pete's Fresh Market Target Market

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Who actually shops at Pete's Fresh Market? Do these shoppers fit the intended target market of Pete's Fresh Market?

Thought bubble

What motivates the target market to shop at Pete's Fresh Market?

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What other target market should Pete's Fresh Market look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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