PETRO MART Shopper Insights

Who shops at PETRO MART?

A PETRO MART shopper is generally lower income, Caucasian, and upper middle age. PETRO MART shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real PETRO MART shoppers.

PETRO MART Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.6
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PETRO MART Shopper Demographics

demographic
index
Female
105
Male
54
<24
51
25-34
81
35-44
93
45-54
160
55-64
75
65+
73
African American
58
Asian
4
Caucasian
125
Hispanic
27
demographic
index
Has Kids
106
No Kids
88
- $20k
57
$20k-40k
188
$40k-60k
74
$60k-80k
69
$80k-100k
100
$100k-125k
163
$125k +
33
No College
85
College
105
Adv. Degree
93

Understand PETRO MART Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
9.0%
Mon
15.8%
Tue
13.4%
Wed
14.8%
Thu
13.9%
Fri
18.0%
Sat
15.0%

PETRO MART Basket Size

type
index
Urgent Need (1-2 Items)
152
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
4
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With PETRO MART Shoppers?

retailers
affinity
Schnucks 32.1x
SuperValu 11.9x
Hy-Vee 7.5x
Circle K 6.2x
channels
affinity
Gas & Convenience 5.5x
Club 1.2x
Mass 1.1x
Beauty 0.9x

Get More Data

Learn more about PETRO MART shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do PETRO MART shoppers shop at?

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How do PETRO MART shoppers shop during holidays?

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What items do PETRO MART shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PETRO MART Target Market

Arrow and target

Who actually shops at PETRO MART? Do these shoppers fit the intended target market of PETRO MART?

Thought bubble

What motivates the target market to shop at PETRO MART?

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What other target market should PETRO MART look at?

venn diagram

Which other retailers have a similar target market?

About Our PETRO MART Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.