PETRO MART Shopper Insights

Who shops at PETRO MART?

A PETRO MART shopper is generally lower income, Caucasian, and upper middle age. PETRO MART shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real PETRO MART shoppers.

PETRO MART Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.6
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.22

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PETRO MART Shopper Demographics

demographic
index
Female
105
Male
54
<24
51
25-34
81
35-44
93
45-54
160
55-64
75
65+
73
African American
58
Asian
4
Caucasian
125
Hispanic
27
demographic
index
Has Kids
106
No Kids
88
- $20k
57
$20k-40k
188
$40k-60k
74
$60k-80k
69
$80k-100k
100
$100k-125k
163
$125k +
33
No College
85
College
105
Adv. Degree
93

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When Do They Shop?

time of day
Sun
9.0%
Mon
15.8%
Tue
13.4%
Wed
14.8%
Thu
13.9%
Fri
18.0%
Sat
15.0%

PETRO MART Basket Size

type
index
Urgent Need (1-2 Items)
152
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
4
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With PETRO MART Shoppers?

retailers
affinity
Schnucks 32.1x
SuperValu 11.9x
Hy-Vee 7.5x
Circle K 6.2x
channels
affinity
Gas & Convenience 5.5x
Club 1.2x
Mass 1.1x
Beauty 0.9x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.