PETRO MART Shopper Insights

Who shops at PETRO MART? PETRO MART shoppers are generally lower income, Caucasian, and upper middle age. PETRO MART shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real PETRO MART shoppers.

PETRO MART Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.6
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PETRO MART Shopper Demographics

demographic
index
Female
105
Male
54
<24
51
25-34
81
35-44
93
45-54
160
55-64
75
65+
73
African American
58
Asian
4
Caucasian
125
Hispanic
27
demographic
index
Has Kids
106
No Kids
88
- $20k
57
$20k-40k
188
$40k-60k
74
$60k-80k
69
$80k-100k
100
$100k-125k
163
$125k +
33
No College
85
College
105
Adv. Degree
93

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When Do They Shop?

time of day
Sun
9.0%
Mon
15.8%
Tue
13.4%
Wed
14.8%
Thu
13.9%
Fri
18.0%
Sat
15.0%

PETRO MART Basket Size

type
index
Urgent Need (1-2 Items)
152
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
4
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With PETRO MART Shoppers?

retailers
affinity
Schnucks 32.1x
SuperValu 11.9x
Hy-Vee 7.5x
Circle K 6.2x
channels
affinity
Gas & Convenience 5.5x
Club 1.2x
Mass 1.1x
Beauty 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do PETRO MART shoppers shop at?

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How do PETRO MART shoppers shop during holidays?

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What items do PETRO MART shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PETRO MART Target Market

Arrow and target

Who actually shops at PETRO MART? Do these shoppers fit the intended target market of PETRO MART?

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What motivates the target market to shop at PETRO MART?

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What other target market should PETRO MART look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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