Petsense Shopper Insights

Who shops at Petsense?

A Petsense shopper is generally lower income, Caucasian, and adolescent age. Petsense shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Petsense shoppers.

Petsense Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
46.9
Avg Basket Size (units)
3.7
Avg Basket Size ($)
$40.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Petsense Shopper Demographics

demographic
index
Female
105
Male
56
<24
244
25-34
105
35-44
76
45-54
97
55-64
162
65+
63
African American
22
Asian
20
Caucasian
121
Hispanic
27
demographic
index
Has Kids
81
No Kids
142
- $20k
113
$20k-40k
138
$40k-60k
85
$60k-80k
115
$80k-100k
56
$100k-125k
130
$125k +
62
No College
90
College
104
Adv. Degree
92

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When Do They Shop?

time of day
Sun
13.4%
Mon
11.3%
Tue
10.9%
Wed
11.9%
Thu
14.1%
Fri
16.6%
Sat
21.8%

Petsense Basket Size

type
index
Urgent Need (1-2 Items)
164
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
16
Pantry Stocking (21+ Items)
29

Which Retailers are Popular With Petsense Shoppers?

retailers
affinity
Shell 3.9x
IGA 3.7x
Dollar General 3.7x
Houchens Industries 3.7x
channels
affinity
Pet 5.1x
Dollar 2.2x
Beauty 1.7x
Mass 1.4x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.