Petsense Shopper Insights

Who shops at Petsense?

A Petsense shopper is generally lower income, Caucasian, and adolescent age. Petsense shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Petsense shoppers.

Petsense Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
46.9
Avg Basket Size (units)
3.7
Avg Basket Size ($)
$40.98

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Petsense Shopper Demographics

demographic
index
Female
105
Male
56
<24
244
25-34
105
35-44
76
45-54
97
55-64
162
65+
63
African American
22
Asian
20
Caucasian
121
Hispanic
27
demographic
index
Has Kids
81
No Kids
142
- $20k
113
$20k-40k
138
$40k-60k
85
$60k-80k
115
$80k-100k
56
$100k-125k
130
$125k +
62
No College
90
College
104
Adv. Degree
92

Understand Petsense Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.4%
Mon
11.3%
Tue
10.9%
Wed
11.9%
Thu
14.1%
Fri
16.6%
Sat
21.8%

Petsense Basket Size

type
index
Urgent Need (1-2 Items)
164
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
16
Pantry Stocking (21+ Items)
29

Which Retailers are Popular With Petsense Shoppers?

retailers
affinity
Shell 3.9x
IGA 3.7x
Dollar General 3.7x
Houchens Industries 3.7x
channels
affinity
Pet 5.1x
Dollar 2.2x
Beauty 1.7x
Mass 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Petsense shoppers shop at?

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How do Petsense shoppers shop during holidays?

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What items do Petsense shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Petsense Target Market

Arrow and target

Who actually shops at Petsense? Do these shoppers fit the intended target market of Petsense?

Thought bubble

What motivates the target market to shop at Petsense?

magnifying glass

What other target market should Petsense look at?

venn diagram

Which other retailers have a similar target market?

About Our Petsense Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.