PetSmart Shopper Insights

Who shops at PetSmart?

A PetSmart shopper is generally very high income, Caucasian, and upper middle age. PetSmart shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real PetSmart shoppers.

PetSmart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
44.9
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$37.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PetSmart Shopper Demographics

demographic
index
Female
101
Male
95
<24
100
25-34
99
35-44
93
45-54
111
55-64
111
65+
90
African American
63
Asian
70
Caucasian
107
Hispanic
84
demographic
index
Has Kids
81
No Kids
141
- $20k
72
$20k-40k
89
$40k-60k
99
$60k-80k
95
$80k-100k
103
$100k-125k
113
$125k +
124
No College
86
College
102
Adv. Degree
107

Understand PetSmart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.1%
Mon
12.3%
Tue
11.6%
Wed
11.4%
Thu
11.4%
Fri
16.1%
Sat
21.0%

PetSmart Basket Size

type
index
Urgent Need (1-2 Items)
123
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
56
Pantry Stocking (21+ Items)
73

Which Retailers are Popular With PetSmart Shoppers?

retailers
affinity
Petco 2.3x
Wawa 2.2x
Weis Markets 2.0x
Shell 1.8x
channels
affinity
Pet 6.2x
Liquor 1.8x
Beauty 1.5x
Club 1.3x

Get More Data

Learn more about PetSmart shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do PetSmart shoppers shop at?

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How do PetSmart shoppers shop during holidays?

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What items do PetSmart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PetSmart Target Market

Arrow and target

Who actually shops at PetSmart? Do these shoppers fit the intended target market of PetSmart?

Thought bubble

What motivates the target market to shop at PetSmart?

magnifying glass

What other target market should PetSmart look at?

venn diagram

Which other retailers have a similar target market?

About Our PetSmart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.