PetSmart Shopper Insights

Who shops at PetSmart? PetSmart shoppers are generally very high income, Caucasian, and upper middle age. PetSmart shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real PetSmart shoppers.

PetSmart Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
44.9
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$37.28

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PetSmart Shopper Demographics

demographic
index
Female
101
Male
95
<24
100
25-34
99
35-44
93
45-54
111
55-64
111
65+
90
African American
63
Asian
70
Caucasian
107
Hispanic
84
demographic
index
Has Kids
81
No Kids
141
- $20k
72
$20k-40k
89
$40k-60k
99
$60k-80k
95
$80k-100k
103
$100k-125k
113
$125k +
124
No College
86
College
102
Adv. Degree
107

Understand PetSmart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.1%
Mon
12.3%
Tue
11.6%
Wed
11.4%
Thu
11.4%
Fri
16.1%
Sat
21.0%

PetSmart Basket Size

type
index
Urgent Need (1-2 Items)
123
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
56
Pantry Stocking (21+ Items)
73

Which Retailers are Popular With PetSmart Shoppers?

retailers
affinity
Petco 2.3x
Wawa 2.2x
Weis Markets 2.0x
Shell 1.8x
channels
affinity
Pet 6.2x
Liquor 1.8x
Beauty 1.5x
Club 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do PetSmart shoppers shop at?

check mark

How do PetSmart shoppers shop during holidays?

check mark

What items do PetSmart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PetSmart Target Market

Arrow and target

Who actually shops at PetSmart? Do these shoppers fit the intended target market of PetSmart?

Thought bubble

What motivates the target market to shop at PetSmart?

magnifying glass

What other target market should PetSmart look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us