Piggly Wiggly Midwest Shopper Insights

Who shops at Piggly Wiggly Midwest?

A Piggly Wiggly Midwest shopper is generally higher income, Caucasian, and upper middle age. Piggly Wiggly Midwest shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Piggly Wiggly Midwest shoppers.

Piggly Wiggly Midwest Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.3
Avg Basket Size (units)
14.6
Avg Basket Size ($)
$32.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Piggly Wiggly Midwest Shopper Demographics

demographic
index
Female
107
Male
41
<24
56
25-34
73
35-44
114
45-54
122
55-64
84
65+
101
African American
2
Asian
35
Caucasian
116
Hispanic
96
demographic
index
Has Kids
103
No Kids
93
- $20k
99
$20k-40k
82
$40k-60k
79
$60k-80k
96
$80k-100k
76
$100k-125k
173
$125k +
117
No College
112
College
106
Adv. Degree
57

Understand Piggly Wiggly Midwest Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.1%
Mon
14.1%
Tue
12.1%
Wed
11.2%
Thu
14.4%
Fri
17.8%
Sat
15.4%

Piggly Wiggly Midwest Basket Size

type
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
204
Pantry Stocking (21+ Items)
215

Which Retailers are Popular With Piggly Wiggly Midwest Shoppers?

retailers
affinity
Albertsons 13.1x
Aldi 5.4x
Meijer 4.1x
Walgreens 3.7x
channels
affinity
Liquor 3.8x
Drug 3.7x
Beauty 1.6x
Pet 1.5x

Get More Data

Learn more about Piggly Wiggly Midwest shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Piggly Wiggly Midwest shoppers shop at?

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How do Piggly Wiggly Midwest shoppers shop during holidays?

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What items do Piggly Wiggly Midwest shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Piggly Wiggly Midwest Target Market

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Who actually shops at Piggly Wiggly Midwest? Do these shoppers fit the intended target market of Piggly Wiggly Midwest?

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What motivates the target market to shop at Piggly Wiggly Midwest?

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What other target market should Piggly Wiggly Midwest look at?

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Which other retailers have a similar target market?

About Our Piggly Wiggly Midwest Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.