Piggly Wiggly Midwest Shopper Insights

Who shops at Piggly Wiggly Midwest?

A Piggly Wiggly Midwest shopper is generally higher income, Caucasian, and upper middle age. Piggly Wiggly Midwest shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Piggly Wiggly Midwest shoppers.

Piggly Wiggly Midwest Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.3
Avg Basket Size (units)
14.6
Avg Basket Size ($)
$32.52

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Piggly Wiggly Midwest Shopper Demographics

demographic
index
Female
107
Male
41
<24
56
25-34
73
35-44
114
45-54
122
55-64
84
65+
101
African American
2
Asian
35
Caucasian
116
Hispanic
96
demographic
index
Has Kids
103
No Kids
93
- $20k
99
$20k-40k
82
$40k-60k
79
$60k-80k
96
$80k-100k
76
$100k-125k
173
$125k +
117
No College
112
College
106
Adv. Degree
57

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When Do They Shop?

time of day
Sun
15.1%
Mon
14.1%
Tue
12.1%
Wed
11.2%
Thu
14.4%
Fri
17.8%
Sat
15.4%

Piggly Wiggly Midwest Basket Size

type
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
204
Pantry Stocking (21+ Items)
215

Which Retailers are Popular With Piggly Wiggly Midwest Shoppers?

retailers
affinity
Albertsons 13.1x
Aldi 5.4x
Meijer 4.1x
Walgreens 3.7x
channels
affinity
Liquor 3.8x
Drug 3.7x
Beauty 1.6x
Pet 1.5x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.