Pilot Travel Center Shopper Insights

Who shops at Pilot Travel Center?

A Pilot Travel Center shopper is generally slightly lower income, Caucasian, and upper middle age. Pilot Travel Center shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Pilot Travel Center shoppers.

Pilot Travel Center Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.8
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$33.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pilot Travel Center Shopper Demographics

demographic
index
Female
83
Male
260
<24
69
25-34
87
35-44
74
45-54
184
55-64
91
65+
45
African American
69
Asian
41
Caucasian
109
Hispanic
77
demographic
index
Has Kids
83
No Kids
137
- $20k
113
$20k-40k
84
$40k-60k
190
$60k-80k
89
$80k-100k
84
$100k-125k
40
$125k +
65
No College
199
College
91
Adv. Degree
32

Understand Pilot Travel Center Shopper Behavior

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When Do They Shop?

time of day
Sun
12.6%
Mon
15.9%
Tue
14.5%
Wed
13.3%
Thu
13.6%
Fri
16.2%
Sat
14.0%

Pilot Travel Center Basket Size

type
index
Urgent Need (1-2 Items)
134
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
15
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Pilot Travel Center Shoppers?

retailers
affinity
Shell 4.8x
Speedway 4.6x
Circle K 4.2x
Dollar General 3.0x
channels
affinity
Gas & Convenience 8.5x
Dollar 1.4x
Mass 1.1x
Beauty 0.8x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.