Pioneer Supermarket Shopper Insights

Who shops at Pioneer Supermarket?

A Pioneer Supermarket shopper is generally very low income, Hispanic, and adolescent age. Pioneer Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Pioneer Supermarket shoppers.

Pioneer Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.5
Avg Basket Size (units)
7.4
Avg Basket Size ($)
$19.61

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  • Behavioral data
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Pioneer Supermarket Shopper Demographics

demographic
index
Female
101
Male
90
<24
145
25-34
128
35-44
90
45-54
73
55-64
141
African American
317
Asian
166
Caucasian
18
Hispanic
643
demographic
index
Has Kids
96
No Kids
109
- $20k
402
$20k-40k
126
$40k-60k
37
$60k-80k
26
$80k-100k
53
$100k-125k
29
$125k +
197
No College
48
College
106
Adv. Degree
129

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When Do They Shop?

time of day
Sun
18.9%
Mon
19.9%
Tue
15.4%
Wed
9.6%
Thu
12.5%
Fri
8.6%
Sat
15.1%

Pioneer Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
140
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
47

Which Retailers are Popular With Pioneer Supermarket Shoppers?

retailers
affinity
A&P 20.3x
RiteAid 10.0x
BJ's 7.5x
Wakefern 4.6x
channels
affinity
Drug 2.9x
Food 1.8x
Beauty 1.2x
Gas & Convenience 0.7x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.