Pioneer Supermarket Shopper Insights

Who shops at Pioneer Supermarket?

A Pioneer Supermarket shopper is generally very low income, Hispanic, and adolescent age. Pioneer Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Pioneer Supermarket shoppers.

Pioneer Supermarket Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
33.5
Avg Basket Size (units)
7.4
Avg Basket Size ($)
$19.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pioneer Supermarket Shopper Demographics

demographic
index
Female
101
Male
90
<24
145
25-34
128
35-44
90
45-54
73
55-64
141
African American
317
Asian
166
Caucasian
18
Hispanic
643
demographic
index
Has Kids
96
No Kids
109
- $20k
402
$20k-40k
126
$40k-60k
37
$60k-80k
26
$80k-100k
53
$100k-125k
29
$125k +
197
No College
48
College
106
Adv. Degree
129

Understand Pioneer Supermarket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.9%
Mon
19.9%
Tue
15.4%
Wed
9.6%
Thu
12.5%
Fri
8.6%
Sat
15.1%

Pioneer Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
140
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
47

Which Retailers are Popular With Pioneer Supermarket Shoppers?

retailers
affinity
A&P 20.3x
RiteAid 10.0x
BJ's 7.5x
Wakefern 4.6x
channels
affinity
Drug 2.9x
Food 1.8x
Beauty 1.2x
Gas & Convenience 0.7x

Get More Data

Learn more about Pioneer Supermarket shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Pioneer Supermarket shoppers shop at?

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How do Pioneer Supermarket shoppers shop during holidays?

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What items do Pioneer Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pioneer Supermarket Target Market

Arrow and target

Who actually shops at Pioneer Supermarket? Do these shoppers fit the intended target market of Pioneer Supermarket?

Thought bubble

What motivates the target market to shop at Pioneer Supermarket?

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What other target market should Pioneer Supermarket look at?

venn diagram

Which other retailers have a similar target market?

About Our Pioneer Supermarket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.