Pit Stop Shopper Insights

Who shops at Pit Stop?

A Pit Stop shopper is generally median income, Caucasian, and young adult age. Pit Stop shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Pit Stop shoppers.

Pit Stop Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
33.6
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$20.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pit Stop Shopper Demographics

demographic
index
Female
92
Male
172
<24
29
25-34
198
35-44
48
45-54
81
55-64
137
65+
15
African American
49
Asian
29
Caucasian
124
Hispanic
11
demographic
index
Has Kids
98
No Kids
104
- $20k
116
$20k-40k
160
$40k-60k
94
$60k-80k
178
$80k-100k
65
$100k-125k
18
$125k +
24
No College
177
College
87
Adv. Degree
77

Understand Pit Stop Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.1%
Mon
17.8%
Tue
14.1%
Wed
12.9%
Thu
13.4%
Fri
16.1%
Sat
15.6%

Pit Stop Basket Size

type
index
Urgent Need (1-2 Items)
144
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
9

Which Retailers are Popular With Pit Stop Shoppers?

retailers
affinity
7-Eleven 7.2x
SuperValu 5.7x
Delhaize America 5.1x
Wawa 4.1x
channels
affinity
Gas & Convenience 4.9x
Dollar 3.2x
Drug 1.1x
Liquor 1.0x

Get More Data

Learn more about Pit Stop shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Pit Stop shoppers shop at?

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How do Pit Stop shoppers shop during holidays?

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What items do Pit Stop shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pit Stop Target Market

Arrow and target

Who actually shops at Pit Stop? Do these shoppers fit the intended target market of Pit Stop?

Thought bubble

What motivates the target market to shop at Pit Stop?

magnifying glass

What other target market should Pit Stop look at?

venn diagram

Which other retailers have a similar target market?

About Our Pit Stop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.