Pit Stop Shopper Insights

Who shops at Pit Stop? A Pit Stop shopper is generally median income, Caucasian, and young adult age. Pit Stop shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Pit Stop shoppers.

Pit Stop Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
33.6
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$20.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pit Stop Shopper Demographics

demographic
index
Female
92
Male
172
<24
29
25-34
198
35-44
48
45-54
81
55-64
137
65+
15
African American
49
Asian
29
Caucasian
124
Hispanic
11
demographic
index
Has Kids
98
No Kids
104
- $20k
116
$20k-40k
160
$40k-60k
94
$60k-80k
178
$80k-100k
65
$100k-125k
18
$125k +
24
No College
177
College
87
Adv. Degree
77

Understand Pit Stop Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.1%
Mon
17.8%
Tue
14.1%
Wed
12.9%
Thu
13.4%
Fri
16.1%
Sat
15.6%

Pit Stop Basket Size

type
index
Urgent Need (1-2 Items)
144
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
9

Which Retailers are Popular With Pit Stop Shoppers?

retailers
affinity
7-Eleven 7.2x
SuperValu 5.7x
Delhaize America 5.1x
Wawa 4.1x
channels
affinity
Gas & Convenience 4.9x
Dollar 3.2x
Drug 1.1x
Liquor 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Pit Stop shoppers shop at?

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How do Pit Stop shoppers shop during holidays?

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What items do Pit Stop shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pit Stop Target Market

Arrow and target

Who actually shops at Pit Stop? Do these shoppers fit the intended target market of Pit Stop?

Thought bubble

What motivates the target market to shop at Pit Stop?

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What other target market should Pit Stop look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us