Po Wing Hong Food market Shopper Insights

Who shops at Po Wing Hong Food market?

A Po Wing Hong Food market shopper is generally very low income, Asian, and young adult age. Po Wing Hong Food market shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Po Wing Hong Food market shoppers.

Po Wing Hong Food market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
44.7
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$25.89

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Po Wing Hong Food market Shopper Demographics

demographic
index
Female
90
Male
195
<24
114
25-34
158
35-44
127
45-54
19
55-64
6
65+
31
African American
2
Asian
1065
Caucasian
3
Hispanic
31
demographic
index
Has Kids
96
No Kids
108
- $20k
202
$20k-40k
144
$40k-60k
87
$60k-80k
36
$80k-100k
67
$100k-125k
167
$125k +
61
No College
93
College
98
Adv. Degree
118

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When Do They Shop?

time of day
Sun
14.3%
Mon
11.0%
Tue
10.9%
Wed
12.2%
Thu
16.9%
Fri
13.8%
Sat
21.0%

Po Wing Hong Food market Basket Size

type
index
Urgent Need (1-2 Items)
163
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
14
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Po Wing Hong Food market Shoppers?

retailers
affinity
A&P 17.3x
BJ's 12.1x
RiteAid 8.4x
Whole Foods 6.3x
channels
affinity
Drug 2.4x
Food 2.2x
Club 0.5x
Beauty 0.3x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.