Price Chopper Shopper Insights

Who shops at Price Chopper?

A Price Chopper shopper is generally lower income, Caucasian, and older age. Price Chopper shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Price Chopper shoppers.

Price Chopper Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
22.9
Avg Basket Size (units)
14.1
Avg Basket Size ($)
$41.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Price Chopper Shopper Demographics

demographic
index
Female
103
Male
74
<24
123
25-34
109
35-44
88
45-54
98
55-64
136
65+
66
African American
66
Asian
30
Caucasian
121
Hispanic
27
demographic
index
Has Kids
90
No Kids
122
- $20k
82
$20k-40k
132
$40k-60k
94
$60k-80k
108
$80k-100k
102
$100k-125k
93
$125k +
71
No College
102
College
102
Adv. Degree
89

Understand Price Chopper Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.0%
Mon
12.1%
Tue
11.0%
Wed
11.1%
Thu
13.1%
Fri
16.5%
Sat
18.1%

Price Chopper Basket Size

type
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
197

Which Retailers are Popular With Price Chopper Shoppers?

retailers
affinity
Tops 6.8x
Hy-Vee 6.0x
Wegmans 4.9x
Weis Markets 3.7x
channels
affinity
Food 1.5x
Drug 1.3x
Dollar 1.0x
Mass 1.0x

Get More Data

Learn more about Price Chopper shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do Price Chopper shoppers shop at?

check mark

How do Price Chopper shoppers shop during holidays?

check mark

What items do Price Chopper shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Price Chopper Target Market

Arrow and target

Who actually shops at Price Chopper? Do these shoppers fit the intended target market of Price Chopper?

Thought bubble

What motivates the target market to shop at Price Chopper?

magnifying glass

What other target market should Price Chopper look at?

venn diagram

Which other retailers have a similar target market?

About Our Price Chopper Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.