Price Chopper Shopper Insights

Who shops at Price Chopper?

A Price Chopper shopper is generally lower income, Caucasian, and older age. Price Chopper shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Price Chopper shoppers.

Price Chopper Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
22.9
Avg Basket Size (units)
14.1
Avg Basket Size ($)
$41.42

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Price Chopper Shopper Demographics

demographic
index
Female
103
Male
74
<24
123
25-34
109
35-44
88
45-54
98
55-64
136
65+
66
African American
66
Asian
30
Caucasian
121
Hispanic
27
demographic
index
Has Kids
90
No Kids
122
- $20k
82
$20k-40k
132
$40k-60k
94
$60k-80k
108
$80k-100k
102
$100k-125k
93
$125k +
71
No College
102
College
102
Adv. Degree
89

Understand Price Chopper Shopper Behavior

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When Do They Shop?

time of day
Sun
18.0%
Mon
12.1%
Tue
11.0%
Wed
11.1%
Thu
13.1%
Fri
16.5%
Sat
18.1%

Price Chopper Basket Size

type
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
197

Which Retailers are Popular With Price Chopper Shoppers?

retailers
affinity
Tops 6.8x
Hy-Vee 6.0x
Wegmans 4.9x
Weis Markets 3.7x
channels
affinity
Food 1.5x
Drug 1.3x
Dollar 1.0x
Mass 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.