Price Chopper Shopper Insights

Who shops at Price Chopper? Price Chopper shoppers are generally lower income, Caucasian, and older age. Price Chopper shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Price Chopper shoppers.

Price Chopper Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
22.9
Avg Basket Size (units)
14.1
Avg Basket Size ($)
$41.42

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Price Chopper Shopper Demographics

demographic
index
Female
103
Male
74
<24
123
25-34
109
35-44
88
45-54
98
55-64
136
65+
66
African American
66
Asian
30
Caucasian
121
Hispanic
27
demographic
index
Has Kids
90
No Kids
122
- $20k
82
$20k-40k
132
$40k-60k
94
$60k-80k
108
$80k-100k
102
$100k-125k
93
$125k +
71
No College
102
College
102
Adv. Degree
89

Understand Price Chopper Shopper Behavior

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When Do They Shop?

time of day
Sun
18.0%
Mon
12.1%
Tue
11.0%
Wed
11.1%
Thu
13.1%
Fri
16.5%
Sat
18.1%

Price Chopper Basket Size

type
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
197

Which Retailers are Popular With Price Chopper Shoppers?

retailers
affinity
Tops 6.8x
Hy-Vee 6.0x
Wegmans 4.9x
Weis Markets 3.7x
channels
affinity
Food 1.5x
Drug 1.3x
Dollar 1.0x
Mass 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Price Chopper shoppers shop at?

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How do Price Chopper shoppers shop during holidays?

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What items do Price Chopper shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Price Chopper Target Market

Arrow and target

Who actually shops at Price Chopper? Do these shoppers fit the intended target market of Price Chopper?

Thought bubble

What motivates the target market to shop at Price Chopper?

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What other target market should Price Chopper look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us