Price Cutter Shopper Insights

Who shops at Price Cutter?

A Price Cutter shopper is generally lower income, Caucasian, and young adult age. Price Cutter shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Price Cutter shoppers.

Price Cutter Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
8.5
Avg Basket Size ($)
$28.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Price Cutter Shopper Demographics

demographic
index
Female
106
Male
49
<24
47
25-34
119
35-44
109
45-54
86
55-64
72
65+
30
African American
112
Asian
22
Caucasian
116
Hispanic
32
demographic
index
Has Kids
107
No Kids
85
- $20k
52
$20k-40k
151
$40k-60k
95
$60k-80k
67
$80k-100k
142
$100k-125k
57
$125k +
112
No College
79
College
108
Adv. Degree
87

Understand Price Cutter Shopper Behavior

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When Do They Shop?

time of day
Sun
14.8%
Mon
14.5%
Tue
14.3%
Wed
13.5%
Thu
13.2%
Fri
14.9%
Sat
14.9%

Price Cutter Basket Size

type
index
Urgent Need (1-2 Items)
73
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
83

Which Retailers are Popular With Price Cutter Shoppers?

retailers
affinity
Hy-Vee 6.7x
Schnucks 3.4x
Price Chopper 3.3x
Walmart 3.0x
channels
affinity
Gas & Convenience 2.7x
Mass 1.7x
Club 1.3x
Drug 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.