Price Cutter Shopper Insights

Who shops at Price Cutter?

A Price Cutter shopper is generally lower income, Caucasian, and young adult age. Price Cutter shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Price Cutter shoppers.

Price Cutter Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
8.5
Avg Basket Size ($)
$28.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Price Cutter Shopper Demographics

demographic
index
Female
106
Male
49
<24
47
25-34
119
35-44
109
45-54
86
55-64
72
65+
30
African American
112
Asian
22
Caucasian
116
Hispanic
32
demographic
index
Has Kids
107
No Kids
85
- $20k
52
$20k-40k
151
$40k-60k
95
$60k-80k
67
$80k-100k
142
$100k-125k
57
$125k +
112
No College
79
College
108
Adv. Degree
87

Understand Price Cutter Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.8%
Mon
14.5%
Tue
14.3%
Wed
13.5%
Thu
13.2%
Fri
14.9%
Sat
14.9%

Price Cutter Basket Size

type
index
Urgent Need (1-2 Items)
73
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
83

Which Retailers are Popular With Price Cutter Shoppers?

retailers
affinity
Hy-Vee 6.7x
Schnucks 3.4x
Price Chopper 3.3x
Walmart 3.0x
channels
affinity
Gas & Convenience 2.7x
Mass 1.7x
Club 1.3x
Drug 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Price Cutter shoppers shop at?

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How do Price Cutter shoppers shop during holidays?

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What items do Price Cutter shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Price Cutter Target Market

Arrow and target

Who actually shops at Price Cutter? Do these shoppers fit the intended target market of Price Cutter?

Thought bubble

What motivates the target market to shop at Price Cutter?

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What other target market should Price Cutter look at?

venn diagram

Which other retailers have a similar target market?

About Our Price Cutter Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.