Publix Shopper Insights

Who shops at Publix?

A Publix shopper is generally very high income, Hispanic, and senior age. Publix shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Publix shoppers.

Publix Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
17.0
Avg Basket Size (units)
12.5
Avg Basket Size ($)
$39.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Publix Shopper Demographics

demographic
index
Female
100
Male
98
<24
75
25-34
83
35-44
100
45-54
114
55-64
115
65+
146
African American
124
Asian
46
Caucasian
98
Hispanic
171
demographic
index
Has Kids
97
No Kids
107
- $20k
80
$20k-40k
89
$40k-60k
104
$60k-80k
101
$80k-100k
96
$100k-125k
108
$125k +
116
No College
79
College
102
Adv. Degree
116

Understand Publix Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.5%
Mon
13.6%
Tue
12.3%
Wed
12.6%
Thu
11.8%
Fri
13.6%
Sat
16.5%

Publix Basket Size

type
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
166

Which Retailers are Popular With Publix Shoppers?

retailers
affinity
Southeastern Grocers 6.4x
Circle K 2.4x
BJ's 2.2x
Shell 2.1x
channels
affinity
Food 1.6x
Liquor 1.5x
Drug 1.3x
Beauty 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.