Publix Shopper Insights

Who shops at Publix? A Publix shopper is generally very high income, Hispanic, and senior age. Publix shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Publix shoppers.

Publix Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
17.0
Avg Basket Size (units)
12.5
Avg Basket Size ($)
$39.46

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Publix Shopper Demographics

demographic
index
Female
100
Male
98
<24
75
25-34
83
35-44
100
45-54
114
55-64
115
65+
146
African American
124
Asian
46
Caucasian
98
Hispanic
171
demographic
index
Has Kids
97
No Kids
107
- $20k
80
$20k-40k
89
$40k-60k
104
$60k-80k
101
$80k-100k
96
$100k-125k
108
$125k +
116
No College
79
College
102
Adv. Degree
116

Understand Publix Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.5%
Mon
13.6%
Tue
12.3%
Wed
12.6%
Thu
11.8%
Fri
13.6%
Sat
16.5%

Publix Basket Size

type
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
166

Which Retailers are Popular With Publix Shoppers?

retailers
affinity
Southeastern Grocers 6.4x
Circle K 2.4x
BJ's 2.2x
Shell 2.1x
channels
affinity
Food 1.6x
Liquor 1.5x
Drug 1.3x
Beauty 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Publix shoppers shop at?

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How do Publix shoppers shop during holidays?

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What items do Publix shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Publix Target Market

Arrow and target

Who actually shops at Publix? Do these shoppers fit the intended target market of Publix?

Thought bubble

What motivates the target market to shop at Publix?

magnifying glass

What other target market should Publix look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us