Quality Foods Shopper Insights

Who shops at Quality Foods?

A Quality Foods shopper is generally very low income, African American, and older age. Quality Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Quality Foods shoppers.

Quality Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.1
Avg Basket Size (units)
12.7
Avg Basket Size ($)
$34.25

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Quality Foods Shopper Demographics

demographic
index
Female
100
Male
100
<24
57
25-34
44
35-44
55
45-54
184
55-64
325
65+
26
African American
144
Asian
32
Caucasian
120
Hispanic
2
demographic
index
Has Kids
104
No Kids
91
- $20k
237
$20k-40k
176
$40k-60k
43
$60k-80k
193
$80k-100k
42
$100k-125k
12
$125k +
12
No College
249
College
80
Adv. Degree
27

Understand Quality Foods Shopper Behavior

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When Do They Shop?

time of day
Sun
2.3%
Mon
15.4%
Tue
14.6%
Wed
12.8%
Thu
17.6%
Fri
16.5%
Sat
20.8%

Quality Foods Basket Size

type
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
141

Which Retailers are Popular With Quality Foods Shoppers?

retailers
affinity
IGA 11.3x
Southeastern Grocers 6.7x
SpartanNash 5.2x
Dollar General 4.1x
channels
affinity
Dollar 2.7x
Gas & Convenience 1.8x
Food 1.2x
Drug 1.1x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.