QuikTrip Shopper Insights

Who shops at QuikTrip?

A QuikTrip shopper is generally median income, African American, and upper middle age. QuikTrip shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real QuikTrip shoppers.

QuikTrip Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.4
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$14.09

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  • Behavioral data
  • Attitudinal surveys
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QuikTrip Shopper Demographics

demographic
index
Female
93
Male
166
<24
58
25-34
98
35-44
94
45-54
129
55-64
97
65+
56
African American
227
Asian
21
Caucasian
107
Hispanic
68
demographic
index
Has Kids
96
No Kids
109
- $20k
111
$20k-40k
128
$40k-60k
101
$60k-80k
135
$80k-100k
82
$100k-125k
73
$125k +
51
No College
127
College
103
Adv. Degree
54

Understand QuikTrip Shopper Behavior

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When Do They Shop?

time of day
Sun
12.0%
Mon
14.1%
Tue
14.1%
Wed
14.7%
Thu
14.7%
Fri
16.5%
Sat
13.8%

QuikTrip Basket Size

type
index
Urgent Need (1-2 Items)
148
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With QuikTrip Shoppers?

retailers
affinity
Schnucks 7.7x
Circle K 5.8x
Hy-Vee 4.4x
Price Chopper 4.0x
channels
affinity
Gas & Convenience 6.2x
Pet 1.2x
Mass 1.2x
Dollar 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.