QuikTrip Shopper Insights

Who shops at QuikTrip? A QuikTrip shopper is generally median income, African American, and upper middle age. QuikTrip shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real QuikTrip shoppers.

QuikTrip Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.4
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$14.09

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

QuikTrip Shopper Demographics

demographic
index
Female
93
Male
166
<24
58
25-34
98
35-44
94
45-54
129
55-64
97
65+
56
African American
227
Asian
21
Caucasian
107
Hispanic
68
demographic
index
Has Kids
96
No Kids
109
- $20k
111
$20k-40k
128
$40k-60k
101
$60k-80k
135
$80k-100k
82
$100k-125k
73
$125k +
51
No College
127
College
103
Adv. Degree
54

Understand QuikTrip Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.0%
Mon
14.1%
Tue
14.1%
Wed
14.7%
Thu
14.7%
Fri
16.5%
Sat
13.8%

QuikTrip Basket Size

type
index
Urgent Need (1-2 Items)
148
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With QuikTrip Shoppers?

retailers
affinity
Schnucks 7.7x
Circle K 5.8x
Hy-Vee 4.4x
Price Chopper 4.0x
channels
affinity
Gas & Convenience 6.2x
Pet 1.2x
Mass 1.2x
Dollar 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do QuikTrip shoppers shop at?

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How do QuikTrip shoppers shop during holidays?

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What items do QuikTrip shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the QuikTrip Target Market

Arrow and target

Who actually shops at QuikTrip? Do these shoppers fit the intended target market of QuikTrip?

Thought bubble

What motivates the target market to shop at QuikTrip?

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What other target market should QuikTrip look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us