Racetrac Shopper Insights

Who shops at Racetrac? Racetrac shoppers are generally lower income, African American, and upper middle age. Racetrac shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Racetrac shoppers.

Racetrac Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
35.0
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.11

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Racetrac Shopper Demographics

demographic
index
Female
88
Male
213
<24
92
25-34
101
35-44
94
45-54
127
55-64
77
65+
62
African American
145
Asian
50
Caucasian
103
Hispanic
119
demographic
index
Has Kids
89
No Kids
123
- $20k
137
$20k-40k
138
$40k-60k
126
$60k-80k
98
$80k-100k
54
$100k-125k
99
$125k +
38
No College
144
College
104
Adv. Degree
33

Understand Racetrac Shopper Behavior

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When Do They Shop?

time of day
Sun
11.5%
Mon
12.5%
Tue
13.9%
Wed
14.8%
Thu
14.2%
Fri
17.4%
Sat
15.7%

Racetrac Basket Size

type
index
Urgent Need (1-2 Items)
167
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Racetrac Shoppers?

retailers
affinity
Publix 5.9x
Southeastern Grocers 5.7x
Circle K 5.1x
7-Eleven 4.1x
channels
affinity
Gas & Convenience 6.0x
Dollar 1.3x
Liquor 1.1x
Pet 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Racetrac shoppers shop at?

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How do Racetrac shoppers shop during holidays?

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What items do Racetrac shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Racetrac Target Market

Arrow and target

Who actually shops at Racetrac? Do these shoppers fit the intended target market of Racetrac?

Thought bubble

What motivates the target market to shop at Racetrac?

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What other target market should Racetrac look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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