Racetrac Shopper Insights

Who shops at Racetrac?

A Racetrac shopper is generally lower income, African American, and upper middle age. Racetrac shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Racetrac shoppers.

Racetrac Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
35.0
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Racetrac Shopper Demographics

demographic
index
Female
88
Male
213
<24
92
25-34
101
35-44
94
45-54
127
55-64
77
65+
62
African American
145
Asian
50
Caucasian
103
Hispanic
119
demographic
index
Has Kids
89
No Kids
123
- $20k
137
$20k-40k
138
$40k-60k
126
$60k-80k
98
$80k-100k
54
$100k-125k
99
$125k +
38
No College
144
College
104
Adv. Degree
33

Understand Racetrac Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.5%
Mon
12.5%
Tue
13.9%
Wed
14.8%
Thu
14.2%
Fri
17.4%
Sat
15.7%

Racetrac Basket Size

type
index
Urgent Need (1-2 Items)
167
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Racetrac Shoppers?

retailers
affinity
Publix 5.9x
Southeastern Grocers 5.7x
Circle K 5.1x
7-Eleven 4.1x
channels
affinity
Gas & Convenience 6.0x
Dollar 1.3x
Liquor 1.1x
Pet 1.1x

Get More Data

Learn more about Racetrac shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Racetrac shoppers shop at?

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How do Racetrac shoppers shop during holidays?

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What items do Racetrac shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Racetrac Target Market

Arrow and target

Who actually shops at Racetrac? Do these shoppers fit the intended target market of Racetrac?

Thought bubble

What motivates the target market to shop at Racetrac?

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What other target market should Racetrac look at?

venn diagram

Which other retailers have a similar target market?

About Our Racetrac Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.