Racetrac Shopper Insights

Who shops at Racetrac?

A Racetrac shopper is generally lower income, African American, and upper middle age. Racetrac shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Racetrac shoppers.

Racetrac Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.0
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.11

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Racetrac Shopper Demographics

demographic
index
Female
88
Male
213
<24
92
25-34
101
35-44
94
45-54
127
55-64
77
65+
62
African American
145
Asian
50
Caucasian
103
Hispanic
119
demographic
index
Has Kids
89
No Kids
123
- $20k
137
$20k-40k
138
$40k-60k
126
$60k-80k
98
$80k-100k
54
$100k-125k
99
$125k +
38
No College
144
College
104
Adv. Degree
33

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When Do They Shop?

time of day
Sun
11.5%
Mon
12.5%
Tue
13.9%
Wed
14.8%
Thu
14.2%
Fri
17.4%
Sat
15.7%

Racetrac Basket Size

type
index
Urgent Need (1-2 Items)
167
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Racetrac Shoppers?

retailers
affinity
Publix 5.9x
Southeastern Grocers 5.7x
Circle K 5.1x
7-Eleven 4.1x
channels
affinity
Gas & Convenience 6.0x
Dollar 1.3x
Liquor 1.1x
Pet 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.