Raceway Shopper Insights

Who shops at Raceway?

A Raceway shopper is generally slightly lower income, African American, and young adult age. Raceway shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Raceway shoppers.

Raceway Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
39.3
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$18.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Raceway Shopper Demographics

demographic
index
Female
99
Male
105
<24
75
25-34
126
35-44
91
45-54
115
55-64
51
65+
59
African American
217
Asian
59
Caucasian
107
Hispanic
35
demographic
index
Has Kids
93
No Kids
115
- $20k
142
$20k-40k
117
$40k-60k
185
$60k-80k
72
$80k-100k
78
$100k-125k
32
$125k +
49
No College
94
College
112
Adv. Degree
50

Understand Raceway Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.1%
Mon
14.1%
Tue
14.4%
Wed
13.4%
Thu
13.9%
Fri
16.0%
Sat
16.1%

Raceway Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Raceway Shoppers?

retailers
affinity
Shell 7.5x
Southeastern Grocers 5.0x
Circle K 4.4x
Dollar General 3.8x
channels
affinity
Gas & Convenience 4.5x
Dollar 2.0x
Liquor 1.2x
Beauty 1.1x

Get More Data

Learn more about Raceway shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Raceway shoppers shop at?

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How do Raceway shoppers shop during holidays?

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What items do Raceway shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Raceway Target Market

Arrow and target

Who actually shops at Raceway? Do these shoppers fit the intended target market of Raceway?

Thought bubble

What motivates the target market to shop at Raceway?

magnifying glass

What other target market should Raceway look at?

venn diagram

Which other retailers have a similar target market?

About Our Raceway Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.