Raceway Shopper Insights

Who shops at Raceway? Raceway shoppers are generally slightly lower income, African American, and young adult age. Raceway shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Raceway shoppers.

Raceway Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
39.3
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$18.04

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Raceway Shopper Demographics

demographic
index
Female
99
Male
105
<24
75
25-34
126
35-44
91
45-54
115
55-64
51
65+
59
African American
217
Asian
59
Caucasian
107
Hispanic
35
demographic
index
Has Kids
93
No Kids
115
- $20k
142
$20k-40k
117
$40k-60k
185
$60k-80k
72
$80k-100k
78
$100k-125k
32
$125k +
49
No College
94
College
112
Adv. Degree
50

Understand Raceway Shopper Behavior

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When Do They Shop?

time of day
Sun
12.1%
Mon
14.1%
Tue
14.4%
Wed
13.4%
Thu
13.9%
Fri
16.0%
Sat
16.1%

Raceway Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Raceway Shoppers?

retailers
affinity
Shell 7.5x
Southeastern Grocers 5.0x
Circle K 4.4x
Dollar General 3.8x
channels
affinity
Gas & Convenience 4.5x
Dollar 2.0x
Liquor 1.2x
Beauty 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Raceway shoppers shop at?

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How do Raceway shoppers shop during holidays?

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What items do Raceway shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Raceway Target Market

Arrow and target

Who actually shops at Raceway? Do these shoppers fit the intended target market of Raceway?

Thought bubble

What motivates the target market to shop at Raceway?

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What other target market should Raceway look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us