Raceway Shopper Insights

Who shops at Raceway?

A Raceway shopper is generally slightly lower income, African American, and young adult age. Raceway shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Raceway shoppers.

Raceway Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
39.3
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$18.04

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Raceway Shopper Demographics

demographic
index
Female
99
Male
105
<24
75
25-34
126
35-44
91
45-54
115
55-64
51
65+
59
African American
217
Asian
59
Caucasian
107
Hispanic
35
demographic
index
Has Kids
93
No Kids
115
- $20k
142
$20k-40k
117
$40k-60k
185
$60k-80k
72
$80k-100k
78
$100k-125k
32
$125k +
49
No College
94
College
112
Adv. Degree
50

Understand Raceway Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.1%
Mon
14.1%
Tue
14.4%
Wed
13.4%
Thu
13.9%
Fri
16.0%
Sat
16.1%

Raceway Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Raceway Shoppers?

retailers
affinity
Shell 7.5x
Southeastern Grocers 5.0x
Circle K 4.4x
Dollar General 3.8x
channels
affinity
Gas & Convenience 4.5x
Dollar 2.0x
Liquor 1.2x
Beauty 1.1x

Get Started Today

Track a new product launch. Measure promotion effectiveness. Understand lapsed shopper behavior. Schedule a 15-minute demo and we'll show you how!

Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.