Rainbow Foods Shopper Insights

Who shops at Rainbow Foods?

A Rainbow Foods shopper is generally very low income, African American, and adolescent age. Rainbow Foods shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Rainbow Foods shoppers.

Rainbow Foods Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
34.5
Avg Basket Size (units)
7.5
Avg Basket Size ($)
$37.1

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rainbow Foods Shopper Demographics

demographic
index
Female
99
Male
113
<24
144
25-34
122
35-44
92
45-54
96
55-64
85
65+
34
African American
507
Asian
82
Caucasian
71
Hispanic
156
demographic
index
Has Kids
93
No Kids
116
- $20k
207
$20k-40k
124
$40k-60k
99
$60k-80k
94
$80k-100k
72
$100k-125k
95
$125k +
45
No College
116
College
97
Adv. Degree
98

Understand Rainbow Foods Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.4%
Mon
11.7%
Tue
11.6%
Wed
14.3%
Thu
11.3%
Fri
13.1%
Sat
23.5%

Rainbow Foods Basket Size

type
index
Urgent Need (1-2 Items)
91
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
83
Pantry Stocking (21+ Items)
46

Which Retailers are Popular With Rainbow Foods Shoppers?

retailers
affinity
SuperValu 7.2x
Family Dollar 4.4x
A&P 3.3x
KMart 2.4x
channels
affinity
Drug 1.5x
Gas & Convenience 1.3x
Liquor 1.3x
Food 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Rainbow Foods shoppers shop at?

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How do Rainbow Foods shoppers shop during holidays?

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What items do Rainbow Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rainbow Foods Target Market

Arrow and target

Who actually shops at Rainbow Foods? Do these shoppers fit the intended target market of Rainbow Foods?

Thought bubble

What motivates the target market to shop at Rainbow Foods?

magnifying glass

What other target market should Rainbow Foods look at?

venn diagram

Which other retailers have a similar target market?

About Our Rainbow Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.