Rainbow Foods Shopper Insights

Who shops at Rainbow Foods?

A Rainbow Foods shopper is generally very low income, African American, and adolescent age. Rainbow Foods shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Rainbow Foods shoppers.

Rainbow Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.5
Avg Basket Size (units)
7.5
Avg Basket Size ($)
$37.1

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Rainbow Foods Shopper Demographics

demographic
index
Female
99
Male
113
<24
144
25-34
122
35-44
92
45-54
96
55-64
85
65+
34
African American
507
Asian
82
Caucasian
71
Hispanic
156
demographic
index
Has Kids
93
No Kids
116
- $20k
207
$20k-40k
124
$40k-60k
99
$60k-80k
94
$80k-100k
72
$100k-125k
95
$125k +
45
No College
116
College
97
Adv. Degree
98

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When Do They Shop?

time of day
Sun
14.4%
Mon
11.7%
Tue
11.6%
Wed
14.3%
Thu
11.3%
Fri
13.1%
Sat
23.5%

Rainbow Foods Basket Size

type
index
Urgent Need (1-2 Items)
91
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
83
Pantry Stocking (21+ Items)
46

Which Retailers are Popular With Rainbow Foods Shoppers?

retailers
affinity
SuperValu 7.2x
Family Dollar 4.4x
A&P 3.3x
KMart 2.4x
channels
affinity
Drug 1.5x
Gas & Convenience 1.3x
Liquor 1.3x
Food 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.