Raley's Shopper Insights

Who shops at Raley's?

A Raley's shopper is generally very high income, Asian, and senior age. Raley's shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Raley's shoppers.

Raley's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.6
Avg Basket Size (units)
9.3
Avg Basket Size ($)
$33.6

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Raley's Shopper Demographics

demographic
index
Female
100
Male
104
<24
62
25-34
84
35-44
88
45-54
110
55-64
170
65+
179
African American
56
Asian
249
Caucasian
82
Hispanic
132
demographic
index
Has Kids
99
No Kids
103
- $20k
44
$20k-40k
60
$40k-60k
73
$60k-80k
89
$80k-100k
116
$100k-125k
143
$125k +
187
No College
53
College
111
Adv. Degree
99

Understand Raley's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.8%
Mon
16.2%
Tue
11.8%
Wed
12.7%
Thu
11.6%
Fri
14.4%
Sat
16.6%

Raley's Basket Size

type
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
92

Which Retailers are Popular With Raley's Shoppers?

retailers
affinity
Winco Foods 7.9x
Safeway 6.7x
Smart & Final 6.4x
99 Cents Only 4.5x
channels
affinity
Club 2.2x
Food 1.6x
Pet 1.2x
Beauty 1.0x

Get More Data

Learn more about Raley's shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Raley's shoppers shop at?

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How do Raley's shoppers shop during holidays?

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What items do Raley's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Raley's Target Market

Arrow and target

Who actually shops at Raley's? Do these shoppers fit the intended target market of Raley's?

Thought bubble

What motivates the target market to shop at Raley's?

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What other target market should Raley's look at?

venn diagram

Which other retailers have a similar target market?

About Our Raley's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.