Rameys Shopper Insights

Who shops at Rameys?

A Rameys shopper is generally lower income, African American, and older age. Rameys shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Rameys shoppers.

Rameys Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.0
Avg Basket Size (units)
9.9
Avg Basket Size ($)
$31.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rameys Shopper Demographics

demographic
index
Female
97
Male
127
<24
59
25-34
71
35-44
96
45-54
133
55-64
162
65+
37
African American
179
Asian
4
Caucasian
122
demographic
index
Has Kids
89
No Kids
123
- $20k
208
$20k-40k
236
$40k-60k
81
$60k-80k
83
$80k-100k
26
$100k-125k
25
$125k +
55
No College
165
College
92
Adv. Degree
66

Understand Rameys Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.9%
Mon
13.0%
Tue
12.6%
Wed
7.9%
Thu
12.1%
Fri
25.6%
Sat
16.9%

Rameys Basket Size

type
index
Urgent Need (1-2 Items)
93
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
109
Pantry Stocking (21+ Items)
83

Which Retailers are Popular With Rameys Shoppers?

retailers
affinity
Dollar General 8.4x
Shell 7.0x
Houchens Industries 6.6x
Family Dollar 3.7x
channels
affinity
Gas & Convenience 4.4x
Dollar 2.9x
Food 1.2x
Mass 0.8x

Get More Data

Learn more about Rameys shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Rameys shoppers shop at?

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How do Rameys shoppers shop during holidays?

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What items do Rameys shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rameys Target Market

Arrow and target

Who actually shops at Rameys? Do these shoppers fit the intended target market of Rameys?

Thought bubble

What motivates the target market to shop at Rameys?

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What other target market should Rameys look at?

venn diagram

Which other retailers have a similar target market?

About Our Rameys Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.