Rhodes 101 Stop Shopper Insights

Who shops at Rhodes 101 Stop?

A Rhodes 101 Stop shopper is generally very low income, Caucasian, and older age. Rhodes 101 Stop shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Rhodes 101 Stop shoppers.

Rhodes 101 Stop Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.1
Avg Basket Size (units)
2.3
Avg Basket Size ($)
$11.44

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Rhodes 101 Stop Shopper Demographics

demographic
index
Female
109
Male
22
<24
20
25-34
54
35-44
78
45-54
107
55-64
388
African American
4
Asian
1
Caucasian
130
demographic
index
Has Kids
79
No Kids
146
- $20k
247
$20k-40k
47
$40k-60k
224
$60k-80k
105
$80k-100k
15
$100k-125k
41
$125k +
28
No College
271
College
62
Adv. Degree
85

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When Do They Shop?

time of day
Sun
15.7%
Mon
12.4%
Tue
13.3%
Wed
13.0%
Thu
12.5%
Fri
17.4%
Sat
15.6%

Rhodes 101 Stop Basket Size

type
index
Urgent Need (1-2 Items)
185
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
1

Which Retailers are Popular With Rhodes 101 Stop Shoppers?

retailers
affinity
Schnucks 18.4x
Houchens Industries 15.6x
Dollar General 5.2x
Circle K 4.2x
channels
affinity
Gas & Convenience 5.6x
Dollar 3.1x
Club 1.5x
Pet 1.1x

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