Rhodes 101 Stop Shopper Insights

Who shops at Rhodes 101 Stop? Rhodes 101 Stop shoppers are generally very low income, Caucasian, and older age. Rhodes 101 Stop shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Rhodes 101 Stop shoppers.

Rhodes 101 Stop Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
36.1
Avg Basket Size (units)
2.3
Avg Basket Size ($)
$11.44

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  • Attitudinal surveys
  • Recent demographic data

Rhodes 101 Stop Shopper Demographics

demographic
index
Female
109
Male
22
<24
20
25-34
54
35-44
78
45-54
107
55-64
388
African American
4
Asian
1
Caucasian
130
demographic
index
Has Kids
79
No Kids
146
- $20k
247
$20k-40k
47
$40k-60k
224
$60k-80k
105
$80k-100k
15
$100k-125k
41
$125k +
28
No College
271
College
62
Adv. Degree
85

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When Do They Shop?

time of day
Sun
15.7%
Mon
12.4%
Tue
13.3%
Wed
13.0%
Thu
12.5%
Fri
17.4%
Sat
15.6%

Rhodes 101 Stop Basket Size

type
index
Urgent Need (1-2 Items)
185
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
1

Which Retailers are Popular With Rhodes 101 Stop Shoppers?

retailers
affinity
Schnucks 18.4x
Houchens Industries 15.6x
Dollar General 5.2x
Circle K 4.2x
channels
affinity
Gas & Convenience 5.6x
Dollar 3.1x
Club 1.5x
Pet 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Rhodes 101 Stop shoppers shop at?

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How do Rhodes 101 Stop shoppers shop during holidays?

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What items do Rhodes 101 Stop shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rhodes 101 Stop Target Market

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Who actually shops at Rhodes 101 Stop? Do these shoppers fit the intended target market of Rhodes 101 Stop?

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What motivates the target market to shop at Rhodes 101 Stop?

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What other target market should Rhodes 101 Stop look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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