Riesbeck's Shopper Insights

Who shops at Riesbeck's?

A Riesbeck's shopper is generally lower income, Caucasian, and older age. Riesbeck's shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Riesbeck's shoppers.

Riesbeck's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.3
Avg Basket Size (units)
10.1
Avg Basket Size ($)
$31.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Riesbeck's Shopper Demographics

demographic
index
Female
105
Male
58
<24
3
25-34
89
35-44
71
45-54
136
55-64
192
65+
173
Asian
0
Caucasian
131
demographic
index
Has Kids
69
No Kids
167
- $20k
144
$20k-40k
146
$40k-60k
72
$60k-80k
141
$80k-100k
129
$100k-125k
58
$125k +
5
No College
73
College
99
Adv. Degree
134

Understand Riesbeck's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.3%
Mon
11.6%
Tue
12.0%
Wed
15.2%
Thu
13.8%
Fri
21.0%
Sat
14.1%

Riesbeck's Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
110

Which Retailers are Popular With Riesbeck's Shoppers?

retailers
affinity
Speedway 6.2x
Family Dollar 4.6x
Giant Eagle 4.1x
Dollar General 4.0x
channels
affinity
Gas & Convenience 3.2x
Dollar 2.0x
Beauty 1.8x
Club 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.