Riesbeck's Shopper Insights

Who shops at Riesbeck's? A Riesbeck's shopper is generally lower income, Caucasian, and older age. Riesbeck's shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Riesbeck's shoppers.

Riesbeck's Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
33.3
Avg Basket Size (units)
10.1
Avg Basket Size ($)
$31.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Riesbeck's Shopper Demographics

demographic
index
Female
105
Male
58
<24
3
25-34
89
35-44
71
45-54
136
55-64
192
65+
173
Asian
0
Caucasian
131
demographic
index
Has Kids
69
No Kids
167
- $20k
144
$20k-40k
146
$40k-60k
72
$60k-80k
141
$80k-100k
129
$100k-125k
58
$125k +
5
No College
73
College
99
Adv. Degree
134

Understand Riesbeck's Shopper Behavior

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When Do They Shop?

time of day
Sun
12.3%
Mon
11.6%
Tue
12.0%
Wed
15.2%
Thu
13.8%
Fri
21.0%
Sat
14.1%

Riesbeck's Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
110

Which Retailers are Popular With Riesbeck's Shoppers?

retailers
affinity
Speedway 6.2x
Family Dollar 4.6x
Giant Eagle 4.1x
Dollar General 4.0x
channels
affinity
Gas & Convenience 3.2x
Dollar 2.0x
Beauty 1.8x
Club 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Riesbeck's shoppers shop at?

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How do Riesbeck's shoppers shop during holidays?

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What items do Riesbeck's shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Riesbeck's Target Market

Arrow and target

Who actually shops at Riesbeck's? Do these shoppers fit the intended target market of Riesbeck's?

Thought bubble

What motivates the target market to shop at Riesbeck's?

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What other target market should Riesbeck's look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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