RiteAid Shopper Insights

Who shops at RiteAid?

A RiteAid shopper is generally very low income, Asian, and older age. RiteAid shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real RiteAid shoppers.

RiteAid Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
35.0
Avg Basket Size (units)
4.5
Avg Basket Size ($)
$17.7

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

RiteAid Shopper Demographics

demographic
index
Female
100
Male
101
<24
118
25-34
97
35-44
96
45-54
101
55-64
122
65+
96
African American
116
Asian
118
Caucasian
97
Hispanic
101
demographic
index
Has Kids
92
No Kids
118
- $20k
127
$20k-40k
111
$40k-60k
97
$60k-80k
100
$80k-100k
93
$100k-125k
93
$125k +
87
No College
122
College
96
Adv. Degree
94

Understand RiteAid Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.7%
Mon
14.0%
Tue
14.2%
Wed
14.3%
Thu
14.1%
Fri
16.0%
Sat
14.7%

RiteAid Basket Size

type
index
Urgent Need (1-2 Items)
116
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
45
Pantry Stocking (21+ Items)
12

Which Retailers are Popular With RiteAid Shoppers?

retailers
affinity
Tops 3.3x
Stater Bros. 2.9x
Wawa 2.7x
A&P 2.6x
channels
affinity
Drug 2.9x
Food 1.2x
Gas & Convenience 1.1x
Liquor 1.1x

Get More Data

Learn more about RiteAid shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do RiteAid shoppers shop at?

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How do RiteAid shoppers shop during holidays?

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What items do RiteAid shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the RiteAid Target Market

Arrow and target

Who actually shops at RiteAid? Do these shoppers fit the intended target market of RiteAid?

Thought bubble

What motivates the target market to shop at RiteAid?

magnifying glass

What other target market should RiteAid look at?

venn diagram

Which other retailers have a similar target market?

About Our RiteAid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.