RiteAid Shopper Insights

Who shops at RiteAid?

A RiteAid shopper is generally very low income, Asian, and older age. RiteAid shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real RiteAid shoppers.

RiteAid Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.0
Avg Basket Size (units)
4.5
Avg Basket Size ($)
$17.7

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RiteAid Shopper Demographics

demographic
index
Female
100
Male
101
<24
118
25-34
97
35-44
96
45-54
101
55-64
122
65+
96
African American
116
Asian
118
Caucasian
97
Hispanic
101
demographic
index
Has Kids
92
No Kids
118
- $20k
127
$20k-40k
111
$40k-60k
97
$60k-80k
100
$80k-100k
93
$100k-125k
93
$125k +
87
No College
122
College
96
Adv. Degree
94

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When Do They Shop?

time of day
Sun
12.7%
Mon
14.0%
Tue
14.2%
Wed
14.3%
Thu
14.1%
Fri
16.0%
Sat
14.7%

RiteAid Basket Size

type
index
Urgent Need (1-2 Items)
116
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
45
Pantry Stocking (21+ Items)
12

Which Retailers are Popular With RiteAid Shoppers?

retailers
affinity
Tops 3.3x
Stater Bros. 2.9x
Wawa 2.7x
A&P 2.6x
channels
affinity
Drug 2.9x
Food 1.2x
Gas & Convenience 1.1x
Liquor 1.1x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.