Road Ranger Shopper Insights

Who shops at Road Ranger?

A Road Ranger shopper is generally very low income, Caucasian, and adolescent age. Road Ranger shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Road Ranger shoppers.

Road Ranger Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
31.8
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$18.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Road Ranger Shopper Demographics

demographic
index
Female
99
Male
110
<24
489
25-34
84
35-44
63
45-54
78
55-64
250
65+
48
African American
4
Asian
10
Caucasian
125
Hispanic
45
demographic
index
Has Kids
66
No Kids
175
- $20k
198
$20k-40k
67
$40k-60k
151
$60k-80k
159
$80k-100k
56
$100k-125k
27
$125k +
37
No College
150
College
99
Adv. Degree
46

Understand Road Ranger Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.8%
Mon
12.8%
Tue
14.6%
Wed
16.3%
Thu
13.5%
Fri
16.1%
Sat
13.8%

Road Ranger Basket Size

type
index
Urgent Need (1-2 Items)
161
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Road Ranger Shoppers?

retailers
affinity
Hy-Vee 10.3x
Schnucks 9.4x
Speedway 7.8x
Circle K 7.4x
channels
affinity
Gas & Convenience 5.2x
Pet 1.8x
Drug 1.5x
Mass 1.4x

Get More Data

Learn more about Road Ranger shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Road Ranger shoppers shop at?

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How do Road Ranger shoppers shop during holidays?

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What items do Road Ranger shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Road Ranger Target Market

Arrow and target

Who actually shops at Road Ranger? Do these shoppers fit the intended target market of Road Ranger?

Thought bubble

What motivates the target market to shop at Road Ranger?

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What other target market should Road Ranger look at?

venn diagram

Which other retailers have a similar target market?

About Our Road Ranger Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.