Road Ranger Shopper Insights

Who shops at Road Ranger?

A Road Ranger shopper is generally very low income, Caucasian, and adolescent age. Road Ranger shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Road Ranger shoppers.

Road Ranger Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.8
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$18.15

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Road Ranger Shopper Demographics

demographic
index
Female
99
Male
110
<24
489
25-34
84
35-44
63
45-54
78
55-64
250
65+
48
African American
4
Asian
10
Caucasian
125
Hispanic
45
demographic
index
Has Kids
66
No Kids
175
- $20k
198
$20k-40k
67
$40k-60k
151
$60k-80k
159
$80k-100k
56
$100k-125k
27
$125k +
37
No College
150
College
99
Adv. Degree
46

Understand Road Ranger Shopper Behavior

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When Do They Shop?

time of day
Sun
12.8%
Mon
12.8%
Tue
14.6%
Wed
16.3%
Thu
13.5%
Fri
16.1%
Sat
13.8%

Road Ranger Basket Size

type
index
Urgent Need (1-2 Items)
161
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Road Ranger Shoppers?

retailers
affinity
Hy-Vee 10.3x
Schnucks 9.4x
Speedway 7.8x
Circle K 7.4x
channels
affinity
Gas & Convenience 5.2x
Pet 1.8x
Drug 1.5x
Mass 1.4x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.