Roche Bros Supermarket Shopper Insights

Who shops at Roche Bros Supermarket?

A Roche Bros Supermarket shopper is generally very high income, Caucasian, and senior age. Roche Bros Supermarket shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Roche Bros Supermarket shoppers.

Roche Bros Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.4
Avg Basket Size (units)
13.2
Avg Basket Size ($)
$39.8

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Roche Bros Supermarket Shopper Demographics

demographic
index
Female
94
Male
156
<24
99
25-34
59
35-44
112
45-54
125
55-64
97
65+
144
African American
62
Asian
54
Caucasian
120
Hispanic
11
demographic
index
Has Kids
101
No Kids
99
- $20k
28
$20k-40k
59
$40k-60k
64
$60k-80k
80
$80k-100k
138
$100k-125k
81
$125k +
261
No College
47
College
93
Adv. Degree
194

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When Do They Shop?

time of day
Sun
19.5%
Mon
10.6%
Tue
12.7%
Wed
11.0%
Thu
10.8%
Fri
13.0%
Sat
22.3%

Roche Bros Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
161

Which Retailers are Popular With Roche Bros Supermarket Shoppers?

retailers
affinity
Ahold 11.5x
BJ's 8.6x
Whole Foods 7.6x
Albertsons 7.5x
channels
affinity
Food 1.9x
Drug 1.9x
Pet 1.2x
Liquor 1.1x

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1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.