Rosauers Food Shopper Insights

Who shops at Rosauers Food?

A Rosauers Food shopper is generally lower income, Caucasian, and older age. Rosauers Food shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Rosauers Food shoppers.

Rosauers Food Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.9
Avg Basket Size (units)
8.0
Avg Basket Size ($)
$28.65

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Rosauers Food Shopper Demographics

demographic
index
Female
107
Male
40
<24
84
25-34
94
35-44
77
45-54
90
55-64
252
65+
117
African American
41
Asian
79
Caucasian
103
Hispanic
67
demographic
index
Has Kids
85
No Kids
134
- $20k
119
$20k-40k
238
$40k-60k
69
$60k-80k
94
$80k-100k
105
$100k-125k
41
$125k +
11
No College
129
College
100
Adv. Degree
66

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When Do They Shop?

time of day
Sun
16.2%
Mon
12.9%
Tue
15.2%
Wed
13.0%
Thu
13.7%
Fri
14.5%
Sat
14.4%

Rosauers Food Basket Size

type
index
Urgent Need (1-2 Items)
59
Express Lane (3-10 Items)
138
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
71

Which Retailers are Popular With Rosauers Food Shoppers?

retailers
affinity
Winco Foods 21.6x
Albertsons 6.0x
Safeway 5.9x
Costco 4.6x
channels
affinity
Club 2.0x
Liquor 1.9x
Food 1.7x
Pet 1.4x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.